Marketing Programs Manager

Responsibilities

• Bring strategy, creativity, and measurable impact together. Connection is seeking an experienced Marketing Programs Manager to develop integrated campaigns that increase awareness, generate demand, strengthen customer loyalty, and support business growth across Group Purchasing Organization (GPO) markets
• Works closely with Industry Strategy Group leader, Sales, and Product Management to develop 12-month marketing plans to support GPO business priorities and goals
• Collaborates with Industry Strategy Group leader and other subject matter experts to develop content to support the buyer’s journey to maximize brand exposure and demand among GPO audiences
• Plans and optimizes marketing programs alignment with company objectives and funding for designated GPOs aligned with industry verticals and sales segments.
• Presents marketing campaign plan to ISG, Sales, and Product Management to gain support and gather feedback to optimize program implementation
• Works with Product Managers to present marketing program concepts to vendor partners as needed, detailing program participation opportunities and secure cooperative funding.
• Monitors program components, measuring performance against objectives in cooperation with Marketing Analytics team and roll up findings and recommendations for improvements.
• Partners with segment marketing manager to come up with recommendations on the go-to market messaging based on current trends in the marketplace
• Works closely with the industry, segment and sales leaders to help plan programs to maximize on business growth.
• Executes on lead gen programs to maximize the business growth

Requirements

• Experience in vertical markets in a previous role in either marketing, product management, or a sales role.
• Experience using Workfront or other creative project management solution, Salesforce, and Copilot
• B2B marketing methodology experience or certification such as Forrester, Pragmatic, Hubspot or other
• Sound technical skills, including Microsoft Office and Teams
• Functional understanding of marketing and e-commerce.
• Solid critical thinking and analytical skills.
• Strong communication skills (both verbal & writing)
• Attention to detail
• Ability to work cross-functionally and across all levels of an organization.
• Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment.

Benefits

• Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive.
• We value the importance of our employees’ emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources.
• You’ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness and Volunteer Time Off days.