Marketing Programs Associate

Responsibilities

• Support the planning, execution, and optimization of digital marketing campaigns across paid media, email, SEO, and website channels
• Assist with the management of marketing automation and CRM platforms, including campaign setup, audience segmentation, lead routing, and reporting
• Assist in tracking, testing, and maintaining marketing technology integrations and digital marketing tools
• Monitor campaign performance and develop recurring reports that evaluate effectiveness against established KPIs
• Collaborate with internal stakeholders and external agency partners to execute marketing initiatives
• Maintain marketing databases, campaign documentation, and project workflows
• Stay informed on digital marketing trends, emerging technologies, platform updates, and industry best practices
• Continuously seek opportunities to improve marketing processes, automation, efficiency, and campaign performance

Requirements

• Bachelor's degree in marketing, communications, business information systems, or a related field
• 3-5 years of experience in digital marketing, marketing operations, marketing technology, or a related role
• Working knowledge of email marketing platforms, CRM systems, and marketing automation technologies
• Familiarity with SEO principles, keyword research, and website content optimization
• Experience supporting paid media campaigns across major advertising platforms
• A background in investments, wealth management, financial services, or professional services marketing is a plus
• Experience working with CRM and marketing automation platforms such as Microsoft Dynamics or similar technologies
• Familiarity with Google Analytics, Google Tag Manager, Looker Studio, or similar reporting tools
• Excellent organizational skills and attention to detail and strong written and verbal communication skills
• Understanding of lead management processes and digital marketing attribution models

Preferred

• Experience working with CRM and marketing automation platforms such as Microsoft Dynamics or similar technologies
• Familiarity with Google Analytics, Google Tag Manager, Looker Studio, or similar reporting tools
• Excellent organizational skills and attention to detail and strong written and verbal communication skills
• Understanding of lead management processes and digital marketing attribution models
• Knowledge of SEO tools and technologies and familiarity with website content management systems (CMS)
• Experience managing email lists, audience segmentation, and campaign testing
• Proficiency in project management and collaboration tools such as Asana
• Self-starter with the ability to work independently and within a collaborative team environment
• Maintains exceptional attention to detail and accountability
• Demonstrates intellectual curiosity and a desire to learn new technologies and marketing disciplines

Benefits

• Company discretionary bonus
• Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms
• Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
• Paid time off (PTO) or Paid Sick Leave (PSL)