Marketing Program Specialist

Walnut Creek, CA (Hybrid)

$77K/yr – $96K/yrMid Level3+ years expFull time

Posted 10 days ago

Job Summary

Own the end-to-end digital marketing programs from ideation to optimization, coordinating briefs, testing, and multi-party collaboration.

  • Lead complex multi-tiered communication plans with partners
  • Manage budgets and agency/vendor relationships while measuring and improving program performance

Job Description

Responsibilities

  • Design and manage marketing and/or advertising programs to meet digital marketing objectives
  • Write and gain approval of complex marketing briefs
  • Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B
  • Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
  • Act as vendor and agency relationship owner
  • Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
  • Manage ad-hoc projects

Requirements

  • Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred
  • 3-5 years experience with digital paid campaigns

Preferred

  • Direct Marketing Association Certification (preferred)
  • Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)
  • Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)
  • Advanced Degree preferred
AAA Mountain West Group logo

AAA Mountain West Group

3.6 Glassdoor

AAA. Always here for our Members, communities, and you.Welcome to AAA Mountain West Group. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road. Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry.

Walnut Creek, California, USA
2K employees (88 in marketing)
57% recommend to a friend
73% CEO approval

Salaries

Posted range

$77K/yr – $96K/yr

Taken straight from the job posting.

See all AAA Mountain West Group salaries

Marketing Team

Marketing Team Size
72 (4% of company)
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Visitors
17.2M
Monthly Google Ads Budget
$18.9M
Traffic Source Mix
Search
36.4%
Direct
56%
Referral
5.8%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~2K

Recent News

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Marketing Program Specialist

AAA Mountain West Group · Walnut Creek, CA · Hybrid