Golden 1 Talent Acquisition Team

Marketing - Product Marketing Manager - Retail

Sacramento, CA (Hybrid)

$103K/yr – $125K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive retail marketing initiatives for branch openings, campaigns, and activations to boost member acquisition and foot traffic.

  • Own activation of the marketing calendar and cross-functional readiness for Retail support.
  • Must-have: 5+ years product-focused marketing with data-driven digital tactics.
  • Standout: Production of in-branch materials and cross-functional collaboration across Retail, Product Marketing, and Communications.

Job Description

Responsibilities
  • Lead the activation of the marketing campaign calendar for all initiatives requiring Retail support, ensuring branch teams are prepared, aligned, and equipped for execution.
  • Coordinate cross-functional readiness with Product, Creative, Compliance, Retail Operations, Learning and Development, and Events.
  • Support promotions, seasonal campaigns, deposit and lending programs, membership growth, and community-facing retail initiatives
  • Develop and manage the marketing strategy for new branch openings with a focus on member acquisition. Work closely with Retail Sponsorships and Events Sr. Program Manager to align activities.
  • Coordinate launch readiness including marketing, prospecting lists, events alignment, and opening day activation
  • Partner with Retail teams to leverage marketing campaigns that increase awareness and drive foot traffic
  • Own and coordinate production and distribution of retail product marketing materials such as onboarding kits, MDO collateral, brochures, talking points, and in-branch displays.
  • Ensure consistency of product messaging, brand standards, and compliance across all retail materials.
  • Lead quarterly branch contests and activation efforts that support product growth goals and motivate frontline engagement.
  • Partner with Retail Leadership to align contest themes, KPIs, incentive mechanics, and communication rollout.
Requirements
  • Bachelor’s Degree Marketing required
  • 5+ years Product focused marketing with strong experience leading digital marketing tactics and strategies. required and
  • 6+ years Experience leading, building and executing and scaling-cross functional marketing strategies required and
  • Experience using data and metrics to drive improvements. required and
  • Ability to collaborate with ownership and accountability required and
  • Industry experience and knowledge of the financial industry required and
  • Channel and/or retail promotional experience required and
  • A rigorous and logical way of thinking, strong communication and presentation skills required and
  • Experience developing data-driven automated personalization campaigns required
Preferred
    Benefits
    • Golden 1 Credit Union provides its employees a market-competitive and internally equitable total rewards compensation package through a variety of programs. These programs are designed to attract, motivate, and retain employees that drive and support the achievement of Our Mission, Vision, and Strategic Goals. The Credit Union is committed a total rewards philosophy built on; a comprehensive compensation package, well-being and work-life balance, career development and growth, rewards and recognition, and a commitment to Diversity, Equity and Inclusion.