Marketing Product Manager, Laboratory Diagnostics

Responsibilities

• Market Research and Insights - Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
• Use these insights to inform program development and marketing strategies.
• Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
• Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.
• Strategic Marketing Development - Lead the creation and execution of industry recognized above-brand education and marketing programs including digital aimed at increasing use of laboratory diagnostics.
• Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
• Ensure these programs are tailored to meet the needs of different clinic sizes and types.
• Regularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies.
• Marketing Plan Creation and Execution - Develop and oversee the execution of comprehensive marketing plans for laboratory diagnostics
• This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
• 3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry
• Proven track record in executing marketing strategies in a veterinary or healthcare setting.
• Marketing Experience: Proven ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.
• Adaptability: Flexibility to adapt to evolving market trends and business needs.
• Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.
• Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.
• Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.
• Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

Preferred

• Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
• Specialized experience in or knowledge of veterinary diagnostics.
• Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.
• Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
• Additional certifications: Certifications in marketing, digital marketing, or project management desirable

Benefits

• Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.