Responsibilities - Executive Buyer Strategy and Market POV - Set the executive buyer strategy across priority segments (large national key accounts, mid and small organization) and accounts (e.g., CHRO, CFO, CEO, benefits leaders): targeting, messaging hierarchy, and engagement approach by stage of the buying cycle - Convert business priorities (growth, retention, cross-sell) into executive-relevant points of view, narratives, and “why now” storylines - Build and maintain an outside-in understanding of executive priorities, triggers, and objections (market shifts, workforce strategy, affordability, risk, performance) - C‑Suite Engagement Programs that Drive Growth - Design and run high-value executive engagement programs that create access and progression in priority accounts, including executive roundtables, curated forums, and bespoke experiences - Partner with Sales/Account teams to turn engagement into account plans, meeting pathways, and deal progression (pre-briefs, follow-ups, conversion plays) - Identify and activate the right external venues and partnerships where executive buyers convene (industry councils, peer networks, associations) with a clear rationale and ROI model - Thought Leadership and Executive Content - Lead development of insight-led thought leadership agenda that earns executive attention and supports seller conversations (not marketing fluff) - Partner with internal SMEs to distill complex topics into crisp executive-ready assets: POVs, briefing docs, talk tracks, executive presentations, and account-specific narratives - Ensure messaging is anchored in proof (outcomes, evidence, client realities) and clearly differentiated in the competitive landscape - Operating Model, Measurement, and Optimization - Define success metrics tied to growth outcomes: executive meetings created, conversion to next steps, influenced pipeline, deal acceleration, expansion penetration, and retention impact - Build a measurement and reporting cadence that’s credible to Sales and senior leaders; use insights to continuously improve targeting, content, and program design - Drive cross-functional alignment across marketing, communications, product, analytics, and sales to remove friction and increase speed to impact