Marketing & PR Executive - North America

Responsibilities

• PR, Fame-Building & Events
• Press & Media Relations: Build and nurture a strong network of press, trade publications, and media partners across North America to secure targeted media coverage. Manage the day-to-day relationship with Imagination’s US PR agency to ensure relevant and consistent coverage and content. Support day-to-day PR communications across the business.
• Event Strategy: Identify and coordinate participation in relevant industry events to improve agency fame and presence. You’ll also manage any Imagination owned client engagement events, including panel discussions, leadership breakfast events etc.
• Award Writing & Submissions: Identify and manage relevant awards opportunities in the US spanning experiential, creative, and marketing industries. Tailor storytelling around our work to relevant award categories that boost Imagination’s profile and strengthen existing client relationships. Work closely with client teams to develop submissions, coordinate attendance at award ceremonies and communicate wins.
• Thought Leadership: Work closely with Imagination’s strategy and leadership teams to develop original, insightful and valuable content aligned with our core services, emerging North American cultural trends and key client challenges. Proactively identify opportunities for Imagination’s creative and strategic leaders to share their expertise through speaking engagements, industry panels, interviews and judging roles.
• Content Creation & Storytelling
• Case Studies & Content: Write and package narrative-driven case studies, project summaries and campaign highlights that articulate Imagination's creative and strategic impact. Work with the Global PR & Marketing Manager to develop and publish North American content across Imagination’s website and social channels.
• Social Media & Copywriting: Support the global marketing team in developing Imagination’s social media strategy, with a particular focus on North American audiences and LinkedIn. Draft engaging content aligned with global brand guidelines, contribute to content planning, schedule posts and source relevant assets.
• Creative Content Production: Collaborate with designers and creative teams to develop compelling visual assets and content for Imagination’s website, social channels and wider marketing initiatives.
• Digital Marketing & Analytics: Utilize tracking and analytics tools to monitor content performance, understand audience engagement and identify opportunities to improve Imagination’s digital marketing strategy.

Requirements

• Experience in a marketing or PR role, ideally within a creative, experiential or communications environment.
• Excellent writing and storytelling skills, with the ability to adapt content for different audiences and channels.
• A creative approach to social media strategy, content development and audience engagement.
• A strategic mindset, entrepreneurial spirit and strong attention to detail.
• Highly developed interpersonal and communication skills, with a positive, proactive and collaborative approach.
• Ability to manage multiple projects, prioritise effectively and work efficiently under tight deadlines.
• An eagerness to learn, contribute ideas and get involved across different areas of the business.
• Experience managing website CMS platforms is an advantage.
• Proven background interpreting data from analytics platforms such as Google Analytics is an advantage.
• Previous agency experience is an advantage but not essential.

Preferred

• Previous agency experience is an advantage but not essential.
• Experience managing website CMS platforms is an advantage.
• Proven background interpreting data from analytics platforms such as Google Analytics is an advantage.

Benefits

• What we can offer you:
• - Work with a state-of-the-art product and deliver it to exciting and innovative brands
• - Learning and development opportunities that contribute to professional growth
• -A fun, engaging work culture
• - Be part of a mission-driven team that values agility, integrity, and excellence
• - Opportunity to contribute to large-scale, high-impact projects from day one
• Benefits and perks offered: - Comprehensive paid time off benefits  - Hybrid work model, where our team comes into the office a minimum of 3 days per week  - Generous parental leave  - Up to 4% safe harbor company 401k match   - Comprehensive, low-cost health benefits