Marketing Platform Manager

Responsibilities

• Email Marketing Platform Ownership: Serve as the platform’s primary administrator: build and fulfill email campaign requests, create and maintain templates, and send alerts.
• Design and implement forms and automation sequences for email and web campaigns.
• Own segmentation, lead scoring, and A/B testing to optimize campaign performance.
• Maintain data integrity on the platform and ensure syncs with Salesforce and other connected systems are accurate and reliable.
• Ensure the platform is working as intended, and that emails, forms, and related tools are functioning as expected.
• Track and report on key platform KPIs, including send volume, deliverability, open and click rates, bounce rates, and conversion attribution, and surface trends and issues to stakeholders.
• Ensure email marketing activities comply with applicable data privacy regulations, including CAN-SPAM, GDPR, and CCPA, including managing unsubscribe processing, consent tracking, and data retention practices.
• Systems & Integrations: Serve as the platform-side troubleshooter when systems aren’t syncing or communicating correctly across the marketing technology stack.
• Partner with other system administrators, vendors, and the firm’s solutions engineer to resolve issues once diagnosed.
• Own platform-side troubleshooting for the events platform and its integrations; serve as primary resource for the Events team on send or sync issues.

Requirements

• Able to independently diagnose sync and integration issues across the marketing technology stack and know when and how to escalate to the right vendor, admin, or internal technical partner.
• Advanced knowledge of Marketo, including ability to: create campaign automations, update and create new templates, maintain database cleanliness, and maintain data syncs between systems.
• Working knowledge of Salesforce, particularly around integration points and sync troubleshooting.
• Experience with an events platform and its integrations.
• Familiarity with digital KPIs and reporting platforms. Power BI and/or Databricks preferred.
• Experience building or configuring AI agents / LLM-based workflow tools (e.g., via Claude, ChatGPT, or similar).
• Ability and curiosity to identify areas for platform improvements or optimization.
• Law firm or professional services marketing technology experience strongly preferred.
• Reporting to the Senior Digital Performance Manager, the ideal candidate will have 8+ years of advanced administrative experience with email marketing platforms, system integrations, and AI-enabled workflow automation.
• Bachelor’s degree in Marketing, Information Systems, Information Technology, or a related field, or equivalent combination of education and experience required.

Preferred

• Law firm or professional services marketing technology experience strongly preferred.
• Power BI and/or Databricks preferred.

Benefits

• At Fenwick, we believe that our partners and employees are our most important asset. Helping you and your families achieve and maintain good health - physical, emotional, and financial - is the reason we offer a comprehensive benefit program. We provide benefits to eligible employees under plans such as Healthcare, Life Insurance, Health Savings Accounts, Flexible Spending Accounts, and Wellbeing. Except as otherwise required by law, temporary employees are generally not entitled to these benefits.