Marketing Planning Specialist

Mattoon, IL (On-site)

$45K/yr – $52K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Owns end-to-end marketing programs, translating data into actionable strategies and leading cross-functional execution across channels.

  • Develops and aligns strategies with senior leadership
  • Leads execution from development to deployment

Job Description

Responsibilities

  • Develop and execute marketing plans and assets by leveraging a variety of marketing channels (digital, social, email, store POP, print, TV/radio, public relations, experiential events, etc.).
  • Transform data-driven insights into actionable strategies.
  • Present and align strategies with senior leadership.
  • Ensure tactical alignment with channel owners.
  • Provide precise creative guidance to both internal and external creative collaborators.
  • Ensure operational coordination with field teams.
  • Oversee the entire spectrum of execution details, from development to deployment.
  • Compile and effectively communicate results.
  • Interpret and optimize programs based on performance metrics.
  • Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories, and services

Requirements

  • At least 2 years of marketing planning experience and bachelor’s degree in marketing, communications or similar field or equivalent combination of experience and education.
  • Excellent verbal and written interpersonal and communication skills.
  • Excellent customer service skills.
  • Strong understanding of retail business practices.
  • Excellent negotiation and conflict resolution skills.
  • Demonstrated ability to adapt in a fast-paced environment.
  • Strong analytical and problem-solving skills.
  • Excellent organizational skills and attention to detail.
  • Demonstrated ability to coach and mentor team members.
  • Ability to prioritize tasks and to delegate them when appropriate.

Benefits

  • 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
  • Healthcare plans to support your needs
  • Virtual doctor visits
  • Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
  • 15% Associate Discount
  • Dave Ramsey’s SmartDollar Program
  • Associate Assistance Program
  • RK Cares Associate Hardship Program
  • 24/7 Chaplaincy Services
  • Company paid YMCA Family Membership
Rural King logo

Rural King

Founded in 1960, Rural King is a family-owned retailer offering a diverse range of products to support those living the rural lifestyle. As of 2023, we operate 134 stores across 13 states in addition to two primary distribution centers. We welcome everyone with a friendly smile and a free bag of popcorn! While our business continues to grow, we are committed to supporting each community we serve as a dependable pillar that goes beyond just our storefronts by supporting local events and groups that align with our values. Our team is comprised of over 9,000 associates that are dedicated to providing quality products at great prices with an extraordinary customer experience no matter how customers interact with the brand. Our associates are our greatest asset and are empowered to take care of their business and their customer. At Rural King, we value teamwork, integrity and continuous improvement. Anyone with the right attitude and initiative has the opportunity for success and advancement. Our people make the difference!

Founded in 1960
USA
4.1K employees (59 in marketing)

Salaries

Posted range

$45K/yr – $52K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$127K/yr

Most pay falls between $95K and $170K. Based on 766 salaries.

See all Rural King salaries

Marketing Team

Marketing Team Size
36 (1% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
3.1M
Traffic Source Mix
Search
44.7%
Direct
50.3%
Referral
3.3%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~4.1K
Rural King logo

Marketing Planning Specialist

Rural King · Mattoon, IL · On-site