Marketing Planning, Prioritization, M&A Manager

Omaha, NE (Hybrid)

$82K/yr – $135K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end M A marketing integration across playbooks, governance and cross-functional execution, turning complex acquisitions into smooth customer and brand transitions.

  • M A Integration Ownership: Establish and govern a scalable playbook and governance so marketing workstreams stay aligned during transitions.
  • Cross-Functional Execution: Coordinate planning, milestones, risks, and communications across marketing functions and FNBO growth markets.
  • Operational Leadership: Run weekly integration cadences, dashboards, and executive updates to keep programs on track and measurable.

Job Description

Responsibilities

  • Lead and coordinate marketing integration activities associated with mergers and acquisitions to ensure a seamless transition for customers, employees, and stakeholders.
  • Serve as the overall marketing integration lead for acquisition-related initiatives and act as the primary point of contact between Marketing and the enterprise M&A program team.
  • Coordinate all marketing integration workstreams, ensuring alignment, accountability, and execution across marketing functions throughout the transaction lifecycle.
  • Facilitate weekly marketing integration meetings, maintain project plans, track milestones, manage risks and dependencies, and provide regular status updates to executive leadership and enterprise integration teams.
  • Own and maintain marketing integration governance, including project documentation, reporting, dashboards, action logs, decision tracking, and integration schedules utilizing project management tools such as Smartsheet.
  • Develop, maintain, and continuously improve a comprehensive M&A Marketing Integration Playbook that standardizes: Integration timelines, Marketing workstreams, Communication frameworks, Brand transition processes, Customer experience considerations, Digital and collateral consolidation, Governance and approval structures
  • Serve as the coordinator and steward of the M&A Marketing Integration Playbook by partnering with functional marketing leaders who own and define their respective integration requirements and best practices. Ensure all marketing disciplines contribute to, maintain, and continuously improve their portions of the playbook while driving consistency across the overall framework.
  • Create and continuously improve scalable frameworks that reduce integration complexity and improve speed-to-integration
  • Ensure acquired customers experience clear, coordinated, and customer-centric communications throughout transition periods
  • Coordinate marketing support plans for acquisition-related activity in FNBO growth markets

Requirements

  • Unrestricted work authorization and not require future sponsorship.

Preferred

  • Experience leading complex cross-functional initiatives or enterprise programs
  • Background in marketing operations, integrated marketing, project management, consulting, or business transformation
  • Experience supporting mergers, acquisitions, or organizational integrations preferred
  • Strong understanding of marketing workflows across channels and disciplines
  • Experience with prioritization frameworks, workflow management, and operational reporting
  • Ability to influence without direct authority and navigate matrixed organizations
  • Strong communication and relationship-building skills across leadership levels

Benefits

  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Time Off Programs
  • Health Savings Account (HSA)/Dependent Care
  • Employee Banking
  • Growth Opportunities
  • Tuition Assistance
  • Short-Term/Long-Term Disability Insurance
  • Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/ .
  • For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com . To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
First National Bank logo

First National Bank

First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.

Raleigh, North Carolina, USA
5.6K employees (91 in marketing)