Responsibilities

• End-to-end campaign coordination and delivery oversight
• Connecting strategy, data, and execution teams
• Campaign orchestration ownership, with familiarity with Salesforce Marketing Cloud a plus
• Identifying bottlenecks and optimization opportunities
• COE leadership responsibilities and standards setting
• Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
• Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing

Requirements

• Undergraduate degree and/or equivalent relevant experience
• 7+ years experience
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Benefits

• Our Total Rewards Package includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.