Responsibilities

• The Sr. Trade Marketing Manager, Americas owns trade marketing strategy and execution across Paula's Choice's full Americas retail portfolio - Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com, with authority to manage additional retail partners as the channel expands in partnership with sales.
• You will be responsible for bringing Global Brand's campaigns to life at retailers across the Americas and set the Americas-specific retail strategy and execution needed to grow the business and meet retail sales goals by partnering with sales to manage the trade marketing budget, leading joint marketing planning directly with retail partners and sales and representing Trade Marketing in executive and cross-functional planning.
• Own the Americas trade marketing calendar and localization of Global Brand's GTM plans for core, newness, and tentpole moments — translating global strategy into retailer-specific execution across the full retail portfolio.
• Own the management of Americas trade marketing budget: build the annual plan, allocate spend across partners and moments, and manage OpEx tracking, invoice timeliness, and quarterly reforecasting in partnership with sales lead.
• Lead annual and quarterly Joint Business Planning (JBP) with retail partners— setting shared growth targets and investment priorities, in close partnership with Sales Lead.
• Lead marketing strategy and execution needed for P.C Sephora LATAM expansion.
• Serve as the senior marketing relationship owner —the day-to-day contact — for Sephora US, Sephora Canada, Sephora LATAM
• Own strategy, kick-off, execution, and results reporting for Core, Newness, and promotional trade marketing plans, including tent-pole moments like SEPHORIA.
• Lead executive-level partner relationships: represent Paula's Choice at market week, business reviews, and partner strategy sessions, escalating and resolving conflicts between Paula's Choice priorities and retailer asks.
• Provide guidance in partnership with Sales Lead around retail media network strategy and off-site media needs across all Americas markets to Paid Media Team.

Requirements

• 5+ years of experience in retail/trade marketing or brand management for a beauty brand (hair, color, skincare, fragrance and/or tools), with experience managing at least 1 direct report.
• Robust, proven experience owning trade strategy and P&L for Sephora and at least one additional national or mass retail partner.
• Demonstrated ability to build and lead integrated retail marketing programs across multiple accounts.
• Strong acumen in Retail Paid Media, Retail Creator programs, and Retail Animations, with the judgment to know which lever drives results for a given moment or partner.
• Proven ability to build and sustain strong retail relationships that translate into incremental support, placement, and visibility.
• Relevant beauty/skincare industry experience and strong understanding of retail merchandising and digital shelf strategy.
• Executive presence: able to represent trade strategy and results directly to senior leadership.
• Strong communication skills, strategic and financial thinking, and the ability to lead cross-functionally without direct authority.
• Highly organized, detail-oriented, and comfortable owning budget and forecast accuracy.
• OMNI thinker at retail — equally savvy at digital marketing and brick-and-mortar.

Preferred

• 5+ years in trade/retail marketing inside Sephora or a brand sold at Sephora US or Canada, plus experience with a second Americas retail channel (mass, Amazon, or specialty).
• A reference from Sephora will be required.
• Prior P&L ownership for trade investment or retail media budget, with a track record of improving ROI.
• A case study of 2–3 Retail GTM efforts led — the strategy, the execution, and the results.
• Experience managing or mentoring direct reports and leading major A+ programs.
• Familiarity with ratings and reviews programs and retail media network management across multiple retailers.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?