Trade Marketing Analyst

USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Lead and own trade marketing initiatives within assigned area, using analytics to identify opportunities and update sales plans for growth; coordinate category, trade and shopper strategies with stakeholders.

  • Own category reviews, initiatives and budget tracking with cross-functional teams
  • Measure campaign results and adjust strategy
  • Collaborate with Revenue Management, Category Management and Field Sales to drive distribution and share

Job Description

Responsibilities

  • POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability.
  • This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.
  • Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
  • Develop department and category insights to deliver greater share of promotion, distribution and shelving
  • Analyze new growth opportunities by category; recommends new business opportunities
  • Evaluates and measures campaign results; recommends changes to strategy
  • Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams
  • Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
  • Other duties as assigned

Requirements

  • MINIMUM QUALIFICATIONS
  • Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
  • Three (2) years’ of trade marketing, brand management, or related experience
  • KNOWLEDGE, SKILLS & ABILITITES (KSA’s)
  • Working knowledge of category management processes and applications
  • Experience in SAP, BW Analyzer and High Jump
  • Working knowledge of consumption databases such as Nielsen
  • Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
  • Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
  • Ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing

Preferred

  • 1 year broker or sales analyst role experience
  • Bilingual in English and Spanish
  • Prior experience of planning and managing P&L
  • Database management experience in SQL, ACCESS, or similar
  • Consumer Packaged Goods experience

Benefits

  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Paid time off
  • Vision insurance
  • And more......
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Sigma

4.1 Glassdoor

We are a global food company dedicated to bringing local favorite foods to communities everywhere. Within 17 countries, we offer quality branded food at a range of price points and across diverse categories. We're a company dedicated to the production, distribution and sales of refrigerated and frozen products such as cold meats, dry meats, cheese, yogurt, prepared meals and beverages. We have a strong diversified portfolio of well-positioned brands that market in the countries where we participate. We operate in 64 production plants, serving more than 670,000 customers in North, Central, South America, the Caribbean and Europe.We strive for excellence in everything we do. We're passionate about innovation and our consumers; we're committed in bringing them the best quality and taste in every product. The passion and effort we invest in our work is the reason we're on the road to success.

Founded in 1980
Garza García, Nuevo León, MEX
13K employees (1,189 in marketing)
82% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
48.5K
Traffic Source Mix
Search
64.6%
Direct
25.5%
Referral
5.5%
Social
3.4%
Paid
0.7%

Headcount Trend

Current headcount: ~13K
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Trade Marketing Analyst

Sigma · USA · Hybrid