Responsibilities

• Conduct keyword research and identify content opportunities for new and existing clients.
• Create and maintain SEO strategies based on each client’s goals, audience, services, and competitive landscape.
• Write effective prompts and content briefs using ChatGPT and other AI tools.
• Optimize website content using Surfer and other SEO platforms.
• Review and improve title tags, meta descriptions, headings, internal links, and on-page content.
• Conduct technical and content audits using tools such as Ahrefs, Google Search Console, Google Analytics, Screaming Frog, or similar platforms.
• Help develop blog topics, service pages, location pages, and other SEO-focused content.
• Support ethical backlink acquisition through research, outreach, relationship-building, and white-hat link-building strategies.
• Monitor organic search performance and turn data into clear recommendations.
• Prepare client-friendly reports that connect SEO work to traffic, leads, calls, and other business outcomes.

Requirements

• A bachelor’s degree in marketing, communications, business, journalism, or a related field, or equivalent practical experience.
• Some hands-on experience with SEO through an internship, agency, in-house role, personal project, or freelance work.
• A solid understanding of keyword research, on-page SEO, content optimization, and search intent.
• Strong writing, editing, and communication skills.
• Comfort working with spreadsheets, analytics platforms, and unfamiliar software.
• The ability to learn new tools and processes quickly.
• Strong attention to detail and the ability to stay organized across multiple projects.
• Confidence speaking with clients or a willingness to develop that skill.
• An interest in using AI tools as part of the SEO process and the judgment to review, edit, and improve AI-assisted work.
• A practical, analytical mindset and a willingness to ask questions when something does not make sense.

Preferred

• Experience with Ahrefs, Surfer, Google Analytics, Google Search Console, Screaming Frog, WordPress, or backlink outreach is helpful