Marketing Performance Analyst

Rochester, NY (On-site)

$22/hr – $30/hrMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize subscriber growth initiatives across priority markets, focusing on market penetration, campaign effectiveness, ROI, revenue performance, and retention analysis.

  • Identify opportunities to increase new customer acquisition
  • Analyze churn and early-life behavior to improve long-term value
  • Translate data trends into actionable recommendations for leaders

Job Description

Responsibilities

  • Subscriber Growth: Identify opportunities to increase new customer acquisition in priority markets.
  • Market Penetration: Help determine where marketing and sales activity should be focused to improve adoption.
  • Marketing Effectiveness: Determine which campaigns, channels, messages, and offers generate the strongest response and should be scaled.
  • Campaign ROI: Measure which campaigns, channels, offers, and tactics drive the strongest return.
  • Revenue Performance: Support pricing, promotion, and customer mix analysis to improve ARPU.
  • Retention & Customer Quality: Analyze churn, early-life customer behavior, and save opportunities to improve long-term customer value.

Requirements

  • Strong business acumen and analytical skills, with the ability to connect data trends to business actions that improve acquisition, retention, revenue, and market performance.
  • 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
  • Proficiency with Excel, SQL, and visualization tools such as Power BI.
  • Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail.
  • Ability to communicate insights and recommendations clearly to business leaders, translating analysis into practical next steps.

Preferred

  • CRM experience a plus.
  • Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.

Benefits

  • Competitive pay and benefits
  • Opportunities for training and career growth
  • Dynamic and supportive team environment
  • The chance to make a real impact in the communities we serve
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Empire Access

Empire Fiber Internet (also known as Empire Access) delivers ultra-fast, reliable fiber internet to homes and businesses across New York and Pennsylvania. We are the same company you know and trust, now with an updated name and brand that reflects our focus on cutting-edge fiber technology. Serving New York and Pennsylvania residents for over 100 years, we are committed to superior service, fast connections, and innovative fiber solutions for today’s connected world.

Prattsburg, New York, USA
99 employees (7 in marketing)

Salaries

Posted range

$22/hr – $30/hr

Taken straight from the job posting.

See all Empire Access salaries

Marketing Team

Marketing Team Size
4 (4% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Mar 2022
    Private Equity

Traffic Signals

Monthly Visitors
56.5K
Traffic Source Mix
Search
37%
Direct
55%
Referral
4.1%
Social
1.9%
Paid
1.8%

Headcount Trend

Current headcount: ~100

Recent News

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Marketing Performance Analyst

Empire Access · Rochester, NY · On-site