Responsibilities

• Marketing Strategy & Brand Management: Develop and execute an annual marketing plan aligned with company revenue and growth objectives; Maintain and evolve Sagent's brand positioning, messaging, and visual identity; Ensure consistent brand standards across all marketing and sales materials; Partner with executive leadership to support corporate communications and strategic initiatives.
• Website & Digital Marketing: Manage and optimize the corporate website, ensuring content is current, accurate, and aligned with SEO best practices; Drive organic and paid digital marketing initiatives, including SEO, SEM, email marketing, and digital campaigns; Monitor website traffic, engagement, and conversion metrics; recommend improvements based on performance data; Coordinate with external vendors or agencies as needed.
• Social Media & Content Marketing: Develop and manage Sagent's social media strategy, with a focus on LinkedIn and other relevant platforms; Create and manage a content calendar supporting brand awareness, thought leadership, recruiting, and sales initiatives; Develop and coordinate content such as case studies, blogs, white papers, customer success stories, and industry insights; Collaborate with internal subject matter experts to translate technical concepts into clear, customer-focused messaging.
• Sales Enablement: Develop and maintain sales collateral, presentations, solution briefs, and proposal support materials; Partner closely with Sales leadership to support campaigns, account-based marketing initiatives, and customer outreach; Ensure Sales has access to current, consistent, and effective marketing materials.
• Events & Trade Shows: Plan and manage company participation in industry events, trade shows, conferences, and customer events; Coordinate event logistics, sponsorships, booth materials, messaging, and follow-up campaigns; Track event performance and ROI.
• Lead Generation & Marketing Analytics: Develop and execute campaigns designed to generate qualified leads and support pipeline growth; Manage marketing automation and CRM-related marketing activities; Track and report on key marketing metrics, including lead generation, campaign performance, website engagement, and ROI; Use data and analytics to continuously improve marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2–3+ years of marketing experience, preferably in B2B technology, IT services, managed services, or a related industry
• Experience managing websites, digital marketing, social media, and content development
• Experience supporting sales organizations and lead generation initiatives
• Familiarity with CRM and marketing automation platforms
• Experience with trade shows, events, or field marketing
• Strong proficiency with Microsoft Office and marketing tools
• Experience managing external agencies or vendors is a plus