Responsibilities

• Develop and execute integrated marketing campaigns that support subscription sales, single-ticket revenue, and audience growth.
• Plan, manage, and optimize paid media campaigns across digital, social, search, and traditional advertising channels to maximize performance and ROI.
• Partner with advertising agencies and media vendors, managing campaign strategy, budgets, timelines, and deliverables.
• Analyze campaign performance, ticket sales, and audience behavior to identify trends, measure success, and recommend improvements.
• Develop audience segmentation and targeting strategies using patron data, demographics, and engagement insights.
• Collaborate with the Creative team to develop compelling campaign assets that inspire audiences and support organizational goals.
• Work closely with Patron Services and colleagues across the organization to coordinate promotions, marketing calendars, messaging, and audience engagement initiatives.
• Help forecast marketing performance and optimize advertising investments across concerts and campaigns.
• Support email marketing journeys and digital content strategies that strengthen patron relationships and improve campaign effectiveness.
• Stay current on emerging marketing trends, technologies, and best practices, bringing new ideas and innovative approaches to audience development.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Four or more years of professional marketing or audience development experience, preferably within the performing arts, entertainment, nonprofit, or live event industries.
• Demonstrated experience planning, executing, and optimizing paid media campaigns across digital and traditional advertising platforms.
• Experience using CRM or ticketing databases to support audience development and marketing analysis; Tessitura experience is strongly preferred.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into marketing strategies. Experience with Power BI or similar business intelligence tools is preferred.
• Advanced proficiency with Microsoft Excel and working knowledge of Microsoft Office.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities and collaborate effectively across departments.

Preferred

• Tessitura experience strongly preferred.
• Power BI or similar business intelligence tools preferred.

Benefits

• A chance to be part of a respected and mission-driven organization.
• A collaborative marketing team where creativity, strategy, and data come together to grow audiences and inspire community engagement.
• An opportunity to help shape the future of marketing for one of the nation's leading orchestras.