Marketing Operations Specialist

USA (Remote)

$93K/yr – $144K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end marketing operations with focus on campaign execution in Marketo and Salesforce, ensuring scalable data quality and attribution.

  • Own day-to-day campaign build, QA, and execution in Marketo and Salesforce with accurate attribution across channels
  • 3+ years in Marketing Ops or GTM with hands-on Marketo/Salesforce production experience
  • Enable AI-assisted enrichment and scalable, automated workflows

Job Description

Drive end-to-end marketing operations with focus on campaign execution in Marketo and Salesforce, ensuring scalable data quality and attribution.

  • Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels
  • Troubleshoot execution, data, and integration issues across marketing systems
  • Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen
  • Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay
  • Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting
  • Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data
  • Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation
  • Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity
  • Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency
Wrapbook logo

Wrapbook

Wrapbook is the next standard in production payroll and accounting—a force multiplier that empowers finance teams in film, TV, commercials, and other media to accomplish more, faster, with greater data integrity.Wrapbook’s next-gen technology eliminates the constraints of legacy systems, bringing everything you need—payroll, startwork, accounting, and cost management—into a single platform, so you can run payroll with a click and manage your finances in real time.Our concierge service model takes a proactive approach to customer support, giving you access to top-tier expertise and fast turnaround for issues when they arise.And because our engineering team is constantly innovating, Wrapbook keeps you a step ahead of a changing industry, with over 175 new features released in the past year alone.With Wrapbook, finance teams get the speed, collaboration, answers, and confidence to run smoother, more efficient, more profitable productions.Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.

Founded in 2018
New York, New York, USA
393 employees (41 in marketing)