Responsibilities

• Execute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms.
• Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders.
• Support campaign segmentation, audience targeting, scheduling, and launch coordination to ensure accurate delivery and consistent customer experiences.
• Conduct campaign QA to validate segmentation, links, creative assets, and tracking prior to launch.
• Work closely with channel owners across growth, lifecycle, content, and partner marketing to execute campaigns within marketing automation and CRM platforms.
• Support the ongoing administration and maintenance of the marketing technology stack, including CRM, marketing automation, and analytics tools.
• Build and maintain automation workflows, lists, tags, and campaign tracking structures.
• Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks.
• Assist with platform integrations and system updates to ensure tools remain connected and operational.
• Document marketing operations processes and maintain internal resources for campaign execution and system workflows.

Requirements

• 2–5 years of experience in marketing operations, digital marketing, lifecycle marketing, or campaign management
• Experience working with marketing automation or CRM platforms (e.g., HubSpot, ActiveCampaign, Marketo, Salesforce, or similar)
• Experience working in marketing analytics or BI tools such as Looker, Tableau, or similar platforms.
• Strong attention to detail and comfort managing campaign setup, segmentation, tracking, workflows, and data structures
• Experience supporting ecommerce or digital marketing programs across platforms such as Shopify, Amazon, Meta, or Google.
• Ability to manage multiple campaigns and priorities simultaneously
• Strong analytical thinking and ability to interpret marketing performance data
• Working proficiency in Excel and PowerPoint
• Experience with project management tools like Asana, Monday.com, ClickUp, or similar
• Basic HTML/CSS knowledge to support QA

Preferred

• Experience with lifecycle marketing and automated customer journeys
• Familiarity with campaign tracking frameworks and UTM parameters
• Experience building dashboards or reporting within marketing platforms
• Comfort working across marketing, product, and partner teams in a cross-functional environment
• Familiarity with SEO, AEO, and GEO principles, including how structured content, metadata, and technical implementation support search visibility and AI-driven discovery

Benefits

• competitive compensation and comprehensive benefits