Marketing Operations Specialist - Alfred Music
Peaksware
Louisville, CO (Remote)
$69K/yr - $114K/yrIn-houseFull-timeSenior level3+ years exp.
2 days ago
Marketing Operations Specialist
Virginia Beach, VA (Hybrid)
$25/hr – $35/hrMid LevelContract
Posted 1 day ago
Job Summary
You will own end-to-end marketing operations, including GA4 events, ActiveCampaign automations, lead tracking, and multi-channel content publishing, with weekly scorecards and a clear progression from Day 30 to Day 90.
- Build and verify GA4 conversions and UTMs
- Create and optimize ActiveCampaign automations and lead scoring
- Run Meta lead gen campaigns and report results in numbers
Job Description
Responsibilities
- Publishing and scheduling: social, YouTube, blog, email newsletter
- ActiveCampaign: automations, lead scoring, list hygiene
- GA4 conversion tracking, UTMs and website updates
- Meta ads when we relaunch (paused until tracking is live)
- Managing our video editor and any one-off specialists
- A weekly read on what you're seeing: three lines in a Monday scorecard covering what worked, what didn't, and one thing you'd test next, with the number that would prove it right or wrong.
- Day 30: GA4 conversion tracking and UTMs live and verified. Weekly content ships on schedule without me approving each piece.
- Day 60: Leads counted from each channel: social, YouTube, email, website, ads.
- Day 90: Cost per lead known. Booked conversations from marketing visible in ActiveCampaign.
- Ongoing: 100% of weekly content published on schedule. One tested recommendation a week.
Requirements
- You've personally set up GA4 conversion events, not just read the reports.
- You've built ActiveCampaign automations from scratch.
- You've run Meta lead generation campaigns for a service business (B2B, consulting, coaching, professional services, agency or SaaS) and can show results.
- You have opinions about what's working and you back them with numbers, not hunches.
- You tell me something's broken before I find it.
- You live in Hampton Roads and can be in Virginia Beach about twice a month.
Salaries
Posted range
$25/hr – $35/hr
Taken straight from the job posting.
The middle of this range ($62K) is 22% below the median base salary for Marketing Operations Specialist roles in the United States ($80K).
Marketing Operations Specialist median pay in the United States
Most pay falls between $70K and $88K. Based on 83 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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