Responsibilities

• Support the Marketing → Sales lead handoff process, including routing, tracking, and follow-up coordination
• Build and manage post-event and post-campaign cadences and sequences in partnership with Marketing and Sales
• Ensure leads are accurately tracked, statused, and progressed through defined workflows
• Support adherence to agreed SLAs and follow-up expectations
• Build and maintain project plans in Asana for Marketing initiatives
• Track action items, dependencies, and timelines across workstreams
• Maintain Marketing intake requests and ensure work is properly scoped and routed
• Proactively flag risks, blockers, or delivery delays
• Build and maintain dashboards in HubSpot to support Marketing reporting
• Track and report on key Marketing KPIs (lead volume, follow-up status, campaign performance, etc.)

Requirements

• Hands-on experience with HubSpot or similar marketing automation / CRM platforms
• Strong analytical and reporting skills with comfort pulling and validating data
• Practical familiarity with conversational AI platforms, generative AI workflows, or AI-native productivity tools applied to business operations
• Ability to leverage AI-native capabilities and automated workspace tools to eliminate manual steps, reducing overall operational friction across the department
• Highly organized with strong attention to detail
• Proficiency with Asana, Google Workspace, and spreadsheets
• Ability to follow defined processes while managing multiple tasks in parallel
• Strong problem-solver with a track record of untangling issues and moving teams forward.
• Collaborative and resourceful; thrives on building processes from scratch.
• Brings a positive, level-headed attitude — steady under pressure, approachable, and able to lighten the mood appropriately.

Benefits

• Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
• Competitive compensation packages
• Company paid life insurance 3x salary
• Company paid short- and long-term disability coverage
• Retirement planning (401K) with 4% company match
• Restricted Stock Units (RSU)
• Flexible Time Off (FTO)
• Up to 26 weeks paid parental leave including a post-partum night nurse
• Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.