Responsibilities

• Own Town Square Health's HubSpot instance end to end, from segmentation strategy to journey design to data hygiene
• Shape how we reach and engage Medicare-eligible patients and their families across digital channels
• Build the marketing operations infrastructure for a first-of-its-kind value-based care organization
• Work cross-functionally with clinical, product, and marketing teams in a high-visibility, high-impact role
• HubSpot CRM & Marketing Automation: Serve as the internal expert on HubSpot, managing and optimizing the platform to support marketing and business goals
• Build and refine audience segmentation strategies to ensure the right message reaches the right people at the right time
• Design, build, and test forms to support lead capture and conversion across the website and campaigns
• Develop and manage automated customer journeys and workflows, from lead nurturing to onboarding to retention
• Monitor and report on campaign performance, using data to continuously improve segmentation, targeting, and journey design
• Maintain data hygiene and best practices within the CRM, including list management, lifecycle stages, and properties

Requirements

• 5+ years of digital marketing experience, with hands-on experience in HubSpot and WordPress
• Experience in healthcare marketing (e.g., healthcare provider, health system, health tech, payer, or related regulated industry)
• Demonstrated expertise in HubSpot CRM functionality, specifically audience segmentation and list building, form creation and optimization, and customer journey and workflow development
• Demonstrated experience maintaining and updating a WordPress website, including page and post editing, media management, and plugin updates
• Strong writing skills with samples demonstrating copywriting across email, blog, and social formats
• Experience developing and executing content marketing strategy, not just writing individual pieces
• Strong understanding of email marketing best practices, including deliverability, A/B testing, and segmentation strategy
• Familiarity with basic SEO principles as they apply to blog and web content
• Understanding of healthcare compliance considerations relevant to marketing communications, including HIPAA
• Experience with social media scheduling and management tools

Preferred

• Experience with HubSpot integrations with EHR systems (e.g., Athena, Epic) strongly preferred
• Experience marketing Medicare services and familiarity with CMS marketing regulations
• HubSpot certification(s)
• Experience deploying and monitoring Meta and Google ads

Benefits

• Comprehensive benefits package (medical, dental, vision, 401K)
• Opportunity to build something from the ground up
• Direct impact on how patients find and engage with Town Square Health
• High visibility and influence in a growing organization
• Collaborative, mission-driven team