Responsibilities

• Manage and optimize marketing automation platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar tools.
• Maintain CRM data integrity by enforcing best practices around data hygiene, segmentation, deduplication, and governance.
• Perform SQL or basic data querying to support campaign analysis, audience creation, and performance reporting.
• Leverage analytics and BI tools such as Google Analytics, Tableau, or Looker to track marketing effectiveness and uncover actionable insights.
• Ensure accurate tracking of campaign performance, funnel movement, and attribution data across systems.
• Build, execute, and optimize multi-channel marketing campaigns, workflows, nurture programs, and automated journeys.
• Develop and manage lead scoring models, lead routing logic, and lifecycle stages to support pipeline growth.
• Conduct A/B testing for campaigns, emails, landing pages, and workflows to improve conversion performance.
• Monitor campaign KPIs and provide recommendations to improve engagement, conversion rates, and marketing efficiency.
• Support attribution modeling efforts to measure channel effectiveness and marketing contribution to revenue.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 5+ years of experience in Marketing Operations, Campaign Operations, Revenue Operations, or related roles.
• Strong hands-on experience with one or more marketing automation platforms such as HubSpot, Marketo, Pardot, or Salesforce Marketing tools.
• Experience in CRM management, lead lifecycle processes, and maintaining high standards of data quality.
• Working knowledge of SQL or basic data querying for analysis and segmentation.
• Proficiency with reporting and analytics tools such as Google Analytics, Tableau, or Looker.
• Demonstrated experience in campaign execution, workflow automation, lead scoring, A/B testing, and performance tracking.
• Strong understanding of attribution models, funnel analysis, and pipeline reporting.
• Experience working cross-functionally with Sales, Demand Gen, and RevOps teams.

Preferred

• Experience in a high-growth, fast-paced technology or SaaS environment.
• Familiarity with campaign budgeting, vendor coordination, and marketing process optimization.
• Experience building scalable playbooks and operational frameworks for global or enterprise marketing teams.
• Knowledge of marketing data architecture, integrations, and process automation best practices.
• Exposure to enterprise reporting and revenue funnel metrics.