Responsibilities

• Under the supervision of marketing leadership, manage the day-to-day marketing tech stack.
• Build and maintain campaign objects in Salesforce/HubSpot, segment lists, and create workflows to support lead nurturing and optimize campaign performance.
• In collaboration with marketing leadership, establish a campaign reporting framework to support initiatives from ideation through to measurement.
• Own project management for the marketing organization, ensuring accuracy of projects, tasks, and timelines in ClickUp.
• Build emails, associate with proper campaigns, and maintain an email marketing calendar.
• Establish and maintain marketing reports in Salesforce.
• Set up Salesforce campaigns, associate segmentations, and ensure attribution accuracy.
• Assist in setting up and managing live and recorded webinars via Zoom, including registration tracking, follow-up emails, and post-event analytics.
• Assist the marketing team in properly using the marketing technology platforms.
• Help develop processes and analyses to measure and improve our efficacy and efficiency.

Requirements

• Minimum of 2 years of B2B marketing operations, preferably in SaaS.
• Bachelor's degree in business, Marketing, Supply Chain Management, or related field.
• Excellent verbal, virtual, and written communication skills, with the ability to effectively engage and influence senior-level executives.
• Familiarity with CRM software (e.g., Salesforce), sales automation tools, and other relevant technologies.
• Strong analytical and problem-solving abilities, with a data-driven approach to strategy and business development.
• Highly motivated, goal-oriented, and able to work independently as well as part of a team.
• Ability and aptitude to learn and retain product information as pertains to the solution.
• Can manage a diverse, high-volume workload; self-driven and open to being flexible.
• Ability to quickly build productive relationships in a fast-paced, high-performance environment.
• Well organized with effective time and activity management skills.

Benefits

• Remote) Work from Home Structure
• Paid Time Off Programs
• Paid Sick Leave
• Paid Holidays
• Medical, Vision, Dental Voluntary Life Plans
• Critical Illness and Accident Policies
• 401(k) Retirement Plan