Responsibilities

• Develop and execute digital marketing strategies aligned with organizational and business objectives
• Optimize campaigns across the website, email, search, and social channels
• Support integrated campaigns and product launches with targeted content assets
• Maintain marketing calendar and contribute to digital content strategy for landing pages, email campaigns, events, blogs, webinars and other promotional assets
• Partner with UX and product teams to improve customer journeys, reduce friction, and strengthen conversion paths across digital touchpoints
• Develop external-facing and sales enablement resources, including presentations, sell sheets, case studies, newsletters, and other supporting materials
• Analyze campaign performance, track KPIs, report results, and recommend optimizations
• Combine data from web, email, paid media, and CRM platforms into customer insights that inform segmentation, targeting, and journey optimization
• Stay current on digital marketing trends, tools, privacy and accessibility standards, and platform updates
• Collaborate with communications, product, UX, sales, state regulatory, government affairs, vendors, and other partners to ensure consistent messaging and execution

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
• 5+ years of digital marketing experience, preferably in insurance or another regulated industry
• Experience managing multi-channel campaigns across web, email, search, social, CMS, CRM, and digital advertising platforms
• Hands-on experience with marketing analytics, reporting, tag management, and tools such as Canva, Contentstack, HubSpot, Salesforce, Tealium iQ, and Google Analytics
• Experience supporting product launches, stakeholder communications, customer readiness, and data-driven optimization recommendations
• Sponsorship: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Must be willing to travel occasionally for team meetings and in-person organizational events.

Preferred

• Knowledge of SEO best practices, digital optimization, and performance reporting
• Advanced Microsoft skills
• Strong collaboration, adaptability, and attention to detail

Benefits

• Remote work schedule
• 37.5-hour work week
• Tuition reimbursement
• Referral bonuses
• Choice of insurance plans
• Vacation buy-back
• Adoption assistance
• Parental leave
• Employee recognition programs
• Days off for community service