Marketing Operations Specialist

Responsibilities

• Lead the planning, coordination, and execution of tradeshows, customer events, internal meetings, and on-site marketing activities, including management of vendors, budgets, logistics, and event outcomes.
• Develop and coordinate channel partner communications, campaigns, and engagement programs.
• Create datasheets, brochures, presentations, technical collateral, and other marketing materials for print and digital distribution in partnership with Applications Engineering.
• Support product launches, sales initiatives, customer communications, and post-event lead follow-up activities.
• Analyze market, customer, competitive, and campaign data to develop recommendations that support marketing strategy, brand positioning, and business objectives.
• Collaborate with the Marketing & Sales Manager and cross-functional teams to develop and execute marketing plans and priorities.
• Manage lead generation, lead tracking, and lead nurturing processes, ensuring accurate reporting and effective follow-up.
• Analyze marketing performance metrics and provide recommendations to improve campaign effectiveness, customer engagement, and business results.
• Administer marketing technology platforms, including email marketing systems, website content management systems (CMS), social media platforms, and analytics tools.
• Oversee website content, digital engagement initiatives, search engine optimization (SEO) efforts, and performance reporting.

Requirements

• Bachelor’s degree in marketing or a related field.
• 3+ years of experience in B2B marketing, events, or marketing operations, ideally within a technical or manufacturing industry.
• Experience planning and executing tradeshows or corporate events.
• Experience creating print and digital collateral (datasheets, brochures, presentations).
• Proficiency with Microsoft Office (Outlook, Excel, PowerPoint), email marketing platforms, LinkedIn campaign management, website CMS, basic SEO, and marketing analytics.
• Strong organizational skills, with the ability to manage multiple projects and deadlines across sales, marketing, and channel partner stakeholders.

Preferred

• Excellent writing skills, including newsletter or internal communications experience.
• Hands-on experience with CRMs.
• Proficiency with graphic design and multimedia tools (e.g., Adobe Creative Suite).
• Experience developing marketing processes or SOPs, or managing marketing operations.

Benefits

• health, dental, vision, 401k, vacation, and holiday pay.