Responsibilities

• Execute campaigns and programs that drive measurable pipeline, engagement, and revenue impact
• Translate marketing plans into structured, trackable, and high-performing initiatives
• Continuously optimize campaign performance based on data, insights, and outcomes
• Build and maintain a clean, reliable data foundation across marketing and sales systems (e.g., HubSpot, Salesforce)
• Improve data quality, segmentation, and targeting to increase conversion rates and efficiency
• Provide clear visibility into marketing performance, pipeline contribution, and key insights
• Ensure events and partner programs are planned and executed effectively to generate, capture, and convert demand
• Drive strong follow-up processes and identify execution gaps to improve overall pipeline impact

Requirements

• Strong communicator able to collaborate across teams and geographies (especially US–Germany)
• Highly organized and able to manage complexity while maintaining execution speed
• Proactive, hands-on operator who identifies issues early and drives solutions independently
• Outcome-oriented mindset with a strong focus on measurable results and impact
• Experience with marketing and CRM systems such as HubSpot and Salesforce
• Comfortable working with data, performance metrics, and attribution models

Preferred

• Experience in HR tech / HCM or selling into HR organizations is a strong plus
• Understanding of HR buying processes and familiarity with platforms like Workday, SAP SuccessFactors, or UKG; OKR experience is a plus

Benefits

• Remote friendly
• Health, dental, and vision insurance
• 401k
• Collaborative and innovative team culture
• Flexible working time
• Modern office spaces
• Complimentary drinks and snacks
• Joint company events