Responsibilities

• Reporting & Automation: Build, maintain, and own automated dashboards and reports using PowerBI, Salesforce, and Marketo to clearly communicate campaign results and marketing’s overall impact on the pipeline.
• Data Analysis & Problem Solving: Analyze marketing data to spot trends and business gaps, working independently to troubleshoot issues and recommend actionable solutions to the wider team.
• System Integration & Monitoring: Monitor daily lead flow to quickly identify, flag, and troubleshoot sync errors or data discrepancies between Marketo and Salesforce.
• Data Integrity: Follow established data quality best practices to ensure accurate lead routing, precise audience segmentation, and highly reliable reporting outputs.
• Cross-Functional Support: Work alongside marketing and sales teams to provide regular campaign updates, share data insights, and support initiatives that span multiple departments.
• Workflow Optimization: Support campaign execution, assisting the DemandGen team in analyzing performance to optimize workflows, improve conversion rates, and meet demand generation goals.
• Assist in implementing lead scoring, routing, and segmentation strategies.
• Campaign Attribution: Implement and manage attribution models to help the team understand which channels (Organic, Paid, Social, etc…) are driving the highest ROI.