Responsibilities

• Audience & Data
• Co-develop the Ideal Customer Profile in partnership with Line of Business (LOB) stakeholders, translating shared commercial objectives into actionable targeting criteria
• Build and maintain target account lists aligned to the co-developed ICP and campaign objectives
• Segment audiences by firmographic, technographic, and behavioral attributes to support media proposal development
• Enrich contact data to ensure completeness and accuracy across key fields prior to platform upload
• Validate data quality and enforce hygiene standards across the database in support of tracking and CRM configuration
• Create suppression and exclusion lists to protect audience integrity across all activated channels
• Define intent signals and engagement triggers in partnership with the LOB, analytics and tracking team to inform KPI targeting
• Map buying committee members and stakeholder roles within target accounts to support messaging framework development
• Upload and sync audience segments to relevant platforms as part of the coordinated pre-launch delivery workstream

Requirements

• 3+ years of experience in marketing operations, or marketing automation within a B2B or B2B2x SaaS environment, including experience navigating partner-influenced or indirect sales models
• Proficiency in HubSpot and Marketo, including campaign automation, lead scoring, workflow configuration, nurture program development, and CRM integration
• Ability to evaluate performance data and drive optimization decisions
• Proven track record of operating effectively in a highly matrixed organization, managing cross-functional relationships across business units, central marketing, analytics, creative, and sales teams
• Strong understanding of multi-stakeholder buying journeys and the ability to map audiences, messaging, and tactics to each stage of the customer decision process
• Experience co-developing Ideal Customer Profiles with commercial stakeholders and translating targeting criteria into executable audience segments and campaign strategies
• Strong command of attribution frameworks, UTM governance, and lead flow validation across complex, multi-channel campaigns
• Demonstrated ability to manage in-campaign optimizations independently while exercising sound judgment on when to escalate strategic or budget decisions to senior stakeholders
• Excellent communication and presentation skills, with experience delivering strategic recommendations to both direct leadership and LOB stakeholders
• Prior experience in the payments, fintech, or financial services industry strongly preferred; familiarity with the commercial dynamics of B2B2x or channel-partner sales models is a significant advantage.

Preferred

• Skills / Knowledge - A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of issues in creative ways.
• Job Complexity - Works on problems of diverse scope and evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.

Benefits

• https://jobs.globalpayments.com/en/why-global-payments/benefits/