Responsibilities

• Campaign Execution: Contribute to the execution of marketing initiatives; develop and optimize customer, Runner, and store partner communications across email, push, SMS, and in-app channels.
• Campaign Quality & Improvement: Ensure campaigns are strategically aligned, delivered on time, and continuously improved through data-driven insights.
• Technical Solutions: Architect technical solutions for complex marketing scenarios to support new initiatives and improve existing processes; build and test solutions independently; ensure accuracy and alignment with campaign requirements.
• QA & Validation: Independently perform end-to-end QA on customer and Runner campaigns; validate logic, segmentation, personalization, and discounts across all channels; resolve basic issues and escalate more complex problems when needed.
• Advanced Testing: Independently support the setup and verification of advanced testing agendas across customer and Runner communications; validate targeting, logic, and campaign behavior.
• Troubleshooting & Collaboration: Partner with the lifecycle marketing and business analytics teams to troubleshoot issues and ensure testing is completed on time.
• Issue Resolution & Escalation: Investigate and respond to more complex inquiries from the support team including issues related to lifecycle communications, promotions, and campaign setup; collaborate with cross-functional partners as needed and ensure escalated issues are resolved accurately and efficiently.
• Documentation & Process Improvement: Contribute to documentation with creation and updating of process guides for campaign execution, QA, and testing; ensure documentation is clear, accurate, and accessible; identify areas where updates are needed as tools and workflows evolve.
• Reporting & Insights: Track and report on channel-level performance of lifecycle marketing and promotional initiatives.
• Recommendations & Communication: Provide clear summaries and recommendations for improvements; ensure reporting is accurate, consistent, and actionable.

Requirements

• A relevant degree or comparable formal training, certification, or work experience
• 5+ years of experience in a marketing or technical role including experience in systems integration, CRM/email marketing, developing marketing campaigns in Braze or comparable CRM platform, and creating emails using HTML; technology / app experience highly preferred
• Strong knowledge of audience segmentation and database concepts with ability to apply them to campaign builds; strong technical skills (HTML & database fundamentals) and marketing knowledge; strong writing and communication skills with ability to collaborate cross-functionally
• Ability to thrive in a technically focused role with increasing independence and effectively blend technical skills and marketing knowledge to execute campaigns; strong problem-solving and cross-functional communication skills
• Proactive mindset with strong problem-solving skills and ability to take ownership of projects; ability to learn quickly, troubleshoot effectively, and apply solutions with increasing independence
• Flexible and adaptable with ability to manage multiple projects under pressure and meet tight deadlines; ability to consistently maintain quality and balance shifting priorities
• Team player with the ability to work independently and take ownership of projects; ability to contribute to a collaborative, high-performing team; ability to foster a positive, team-oriented environment

Benefits

• Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts!
• Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.
• Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
• Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
• Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!
• Accommodations: In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.