Marketing Operations Specialist, D2C Lifecycle

Denver, CO (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the hands on delivery and orchestration of D2C lifecycle programs, bridging Marketing and Engineering to deploy Braze driven activation and retention with solid ops discipline.

Lifecycle execution across email, push, in app and rewards with standardized processes
Technical collaboration with Product/Engineering, testing, and issue resolution
Documentation, onboarding, and best practice sharing to unlock revenue and OpEx savings

Job Description

Responsibilities

Support Marketing Operations in the build and execution of D2C Marketing initiatives via the Braze marketing automation tool and internal tools, to optimize user activation and retention
Code in-app messages and emails using HTML, CSS, and Javascript
Ensure quality and accuracy of lifecycle programs across channels: email, push, in-app message, and cash back reward content
Be a liaison between Marketing and Product/Engineering on technical requests and help manage those requests to improve Marketing programs/software, including conducting acceptance-testing
Anticipate issues and provide alternative methods of setup or delivery for campaign deployment
Work with others on the Marketing Operations team to analyze, detect, and help solve technical problems
Identify opportunities to implement standardized processes that improve project performance
Regularly learn about new features and capabilities within our tools, crafting use cases and best practices related to new revenue opportunities and OpEx savings
Help onboard new tools/programs for the Marketing department
Help own and maintain technical documentation to support all campaign development processes and channels

Requirements

2 - 4 years of experience or technical background
BA/BS degree related to business or technology
Self-taught or professional experience with coding languages: HTML, CSS, and Javascript
Strong background with Braze or similar CRM or marketing automation platforms
Ability to think creatively and solve complex problems across multiple platforms
Strong organizational and analytical skills with keen attention to detail
Experience working cross-functionally with Engineering and/or Product teams
Strong copy-editing skills
Ability to match Marketing’s business requirements with internal product capabilities
Self-directed and self-motivated with superior time management skills

Preferred

Experience with Looker
Experience with Trello
Experience with Jira/Confluence
Experience with Figma
Experience with Brandfolder

Benefits

benefits package (including medical, dental, vision)
Employee Stock Purchase Program
401k match
Denver office perks include paid parking, snacks, and occasional meals
flexible time off

Ibotta

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.

Founded in 2011

Denver, Colorado, USA

902 employees (71 in marketing)

www.ibotta.com