Responsibilities

• Execute multi-channel marketing campaigns including email, social media, SEO/SEM, and paid digital, aligned with the product marketing strategy for Impact360.
• Create and manage marketing content including blog posts, social media posts, email newsletters, landing pages, case studies, and event collateral.
• Own day-to-day management of the company website and landing pages — updating content, monitoring performance, and coordinating changes with web/design resources.
• Track campaign performance, maintain contact lists, and ensure data hygiene.
• Support trade show and event logistics — coordinating registrations, booth materials, promotional assets, and follow-up communications.
• Monitor and report on marketing KPIs including website traffic, lead generation, email performance, and social engagement; synthesize insights to improve campaign effectiveness.
• Assist in the development and distribution of press releases, product announcements, and company news.
• Coordinate with the India-based marketing support team to manage timelines and deliverables for content and creative assets.
• Research industry trends, competitor activity, and target audience behavior to inform content and campaign planning.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-8 years of B2B marketing experience, preferably in software, SaaS, engineering technology, or industrial/manufacturing sectors.
• Demonstrated ability to independently execute marketing campaigns from planning through completion.
• Proficiency with digital marketing tools such as Google Analytics, LinkedIn Campaign Manager, and SEO platforms.
• Strong writing and editing skills — able to produce clear, compelling content for technical and business audiences.
• Comfortable working with website CMS platforms; basic HTML familiarity is a plus.
• Highly organized and self-driven, with the ability to manage multiple projects and deadlines simultaneously.
• Strong communication and cross-functional collaboration skills.
• B2B marketing execution: 5+ years (Required)
• Marketing automation tools: 2+ years (Required)