Marketing Operations Specialist

Responsibilities

• Administer and optimize marketing technology platforms, such as marketing automation, CRM, and campaign management tools, and keep integrations running smoothly.
• Support campaign execution by building, QA'ing, and launching emails, forms, landing pages, and audience segments to agreed standards and timelines.
• Manage lead and contact data processes, including routing, scoring, lifecycle stages, list hygiene, and naming conventions, and document workflows and platform standards so work is repeatable.
• Build and maintain dashboards and recurring reports on campaign performance, funnel metrics, and operational health, and turn the data into clear insights and recommendations.
• Support marketing product teams through planning, prioritization, backlog management, and delivery execution.
• Facilitate Agile ceremonies, including sprint planning, standups, retrospectives, reviews, and backlog refinement.
• Manage multiple timelines, dependencies, and competing priorities across teams and initiatives, tracking progress, identifying risks, and proactively driving issue resolution.
• Partner with team leads and stakeholders to align on priorities, capacity, and delivery commitments, and maintain visibility into team performance through reporting, metrics, and status communications.
• Coach teams on Agile best practices and foster a culture of continuous improvement, identifying opportunities to streamline processes, automate manual work, and improve ways of working.

Requirements

• 2+ years of experience in marketing operations, marketing technology, or campaign operations, and/or as a Scrum Master, Agile Delivery Lead, Project Manager, or similar role supporting cross-functional product or marketing teams. Experience in both areas is strongly preferred.
• Hands-on experience with a marketing automation platform (such as HubSpot, Marketo, Pardot, or Eloqua) and a CRM (such as Salesforce or Microsoft Dynamics), plus working knowledge of marketing data and metrics, including funnel reporting and list management.
• Demonstrated experience facilitating agile ceremonies (sprint planning, standups, backlog refinement, reviews, and retrospectives), with strong working knowledge of Agile and Scrum principles, backlog management, capacity planning, and continuous improvement.
• Experience managing multiple concurrent workstreams, timelines, dependencies, risks, and competing priorities in a fast-paced delivery environment.
• Proficiency with work-management and collaboration tools such as Jira, Azure DevOps, and Confluence, and with reporting tools such as Excel, Tableau, or Power BI, to build delivery metrics, dashboards, and executive-ready status communications that clearly convey progress, risks, dependencies, and decisions.
• Experience collaborating with product, marketing, creative, content, operations, and client stakeholder groups.

Preferred

• Scrum or Agile certification (CSM, PSM, SAFe, or equivalent).
• Working knowledge of SQL, HTML/CSS, or workflow automation tools.
• Experience in a marketing agency, professional services, or client-facing environment.