Drive end-to-end marketing operations and AI-enabled programs across a global Growth team.

Responsibilities

• Responsibilities can include the following and will vary by area of coverage
• Create and lead programs to transform marketing and sales development with AI programs like AI SDRs and agentic marketing campaign production
• Own end-to-end program delivery for marketing operations initiatives; maintain program communications, track milestones, coordinate cross-functional workstreams, and provide regular updates on roadmap progress
• Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams
• Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution across teams and regions
• Consult on best practices in Marketo and Braze, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use
• Own prospect data programs including marketing database growth strategy using first-party and third-party sources, ensuring the marketing database is healthy, deduplicated, and compliant
• Drive sales contact data completeness and accuracy for target accounts — managing third-party data vendor relationships, defining data enrichment workflows, and partnering with Sales Development and Sales Operations to ensure contact coverage meets pipeline goals
• Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale
• Partner with Engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling

Requirements

• 6+ years of experience in B2B marketing operations, campaign management, or a related program management role within a high-growth technology environment
• 3+ years of experience working day-to-day with marketing automation platforms, CRM platforms, prospect data, and lead management
• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives
• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them
• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Preferred

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources
• 3+ years of experience with Salesforce, including lead and contact management, campaign attribution, and marketing-to-sales data flows
• 3+ years of experience with Marketo or Braze audience and campaign design and production
• Experience selecting and managing third-party data providers for B2B contact enrichment and prospecting
• Experience implementing AI tools to improve marketing operations workflows and productivity
• Experience working with global teams on a day-to-day basis
• Knowledge of data privacy and compliance frameworks as they relate to prospect data acquisition and marketing database management
• Experience in the financial services, payments, or B2B software industries