Marketing Operations, Principal at EverFi | USA | $120K/yr – $140K/yr

EverFi

Marketing Operations, Principal

USA (Unknown)

$120K/yr – $140K/yrSenior Level7+ years exp

Posted 4 months ago

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Job Summary

Drive marketing operations and data-driven growth for a SaaS company, owning automation, analytics, and scalable processes.

Must-have: 7+ years in marketing operations or growth at a SaaS company.
Standout: Mastery of marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics).
Proven ability to translate data into actionable campaign optimization and revenue attribution.

Job Description

Responsibilities

Marketing Infrastructure & Automation: Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
Campaign Execution & Optimization: Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates. Design, manage, and communicate lead lifecycle stages and routing logic.
Data & Performance Analytics: Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
Budget & Resource Allocation: Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
Process Improvement & Scale: Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
Compliance & Governance: Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.

Requirements

7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
Excellent project management, problem-solving, and leadership skills.
Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.
Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.

Preferred

Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.

Benefits

This role is eligible to participate in the Corporate Bonus Plan
100% Remote position
Health, Dental, and Vision insurance
401(K) with matching contribution
Generous Paid Time Off (PTO)

EverFi

3.8 Glassdoor

Everfi connects businesses, schools, and communities through education that builds trust and drives measurable impact. Since 2008, we’ve partnered with thousands of organizations and more than 8,400 school districts to deliver essential financial and life skills to millions of learners—from K-12 students to adults preparing for their futures.Together with our partners, we close gaps in knowledge and opportunity, empowering learners of all ages while helping organizations achieve their business goals and strengthen community connections.Real success starts with connection. And connection starts with Everfi.

Founded in 2008

Washington, District of Columbia, USA

266 employees (37 in marketing)

www.everfi.com

74% recommend to a friend

75% CEO approval