Responsibilities

• Engineering Leadership & Team Excellence: Lead and develop high-performing platform operations and development teams, with clear accountability for platform health, automation quality and delivery.
• Build teams that own the platforms end to end, from configuration and automation through testing, deployment, maintenance and support.
• Recruit, develop and retain strong Workfront, Fusion and Adobe integration talent, creating a culture of technical excellence and accountability.
• Lead through Engineering Managers and senior engineers, coaching for craftsmanship and growth.
• Apply engineering and operations standards, operating rhythms and accountability frameworks aligned to outcomes, consistent with direction set by the Senior Director.
• Platform Operations & Maintenance: Own the day-to-day operations, health and maintenance of the Workfront, Fusion, Firefly Design Intelligence (FDI) , and Firefly Foundry platforms: availability, performance, configuration, releases, environment governance and overall platform health.
• Keep the platforms reliable and well-governed, with strong monitoring, support, change control and incident response, minimizing disruption to marketing and creative operations.
• Manage licensing, access, and platform administration, ensuring consistent, secure and well-documented configuration across teams and regions.
• Partner with Tech Operations on reliability and incident prevention, and maintain clear runbooks and operating rhythms.
• Generative-AI Creative Platform & Model Operations: Operate and advance Firefly Design Intelligence: maintain the brand-intelligence rules and design systems that codify Coca-Cola’s visual identity, so generated content stays on-brand and compliant at scale.

Requirements

• Leadership & Delivery Experience: 12+ years of progressive technology experience across marketing technology and platform operations, including hands-on work on the Workfront / Adobe ecosystem.
• 3+ years leading or managing engineering or platform operations teams.
• Experience running platform operations and delivering configuration, automation and integration work in an agile / product-centric environment.
• Track record building and scaling small to mid-size teams, including a mix of in house and vendor talent.
• Strong partnership experience with Marketing, Creative/Brand operations and platform teams.
• Technical Depth & Platform Credibility: Hands-on expertise across the Adobe marketing and creative-AI ecosystem, including Adobe Workfront, Workfront Fusion, Adobe Firefly Design Intelligence and Adobe Firefly Foundry (custom generative-AI models); able to configure, automate, integrate, operate and maintain them.
• Strong automation and integration skills: Fusion scenarios, API-based integration, connecting Workfront and Firefly with AEM Assets/ GenStudio and enterprise systems (cloud: AWS / Azure).
• Track record operating and extending complex, enterprise-scale marketing work-management and content/creative-production platforms, ideally in global, multi-brand environments.