Marketing Operations Mgr at EyeSouth Partners | Atlanta, GA

EyeSouth Partners

Marketing Operations Mgr

Atlanta, GA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own analytics-driven affiliate marketing enablement for EyeSouth, turning local demographic, capacity, and attribution data into targeted growth plans for underperforming practices and improving patient experience.

Affiliate Analytics: monitor volume, GMB ratings, attribution, and local demographics to identify where marketing can drive impact.
Affiliate Enablement: support top underperforming affiliates with campaigns, training, and compliance to align multi-channel outreach with patient experience goals.

Job Description

Responsibilities

Affiliate Analysis: Regularly monitor patient and service line volume, Google My Business (GMB) ratings and reviews, marketing attribution, provider capacity and operational support across all EyeSouth affiliates, identifying those in need of targeted marketing support. Analyze local demographic data, such as median household income, population density, ethnic distribution, age demographics, patient heat maps and drive times, to inform strategic decisions.
Affiliate Support: The Marketing Manager, Strategy & Operations will focus on providing support to the top 30-50% of underperforming affiliates, rather than being assigned to a specific region or affiliate.
Patient Experience Optimization: Evaluate timely follow-up and execution of lead generation and patient service recovery.
Marketing Training & Compliance: Develop and implement marketing strategies, including the creation of training materials and staff training programs, to ensure the effective use of marketing tools and technologies.

Requirements

Proven experience in marketing strategy and campaign execution, ideally in healthcare or a similar field.
Strong ability to analyze and interpret demographic and business data to inform strategic decisions.
Expertise in digital marketing, including SEO, Google Ads, and social media management.
Excellent communication and relationship-building skills, with a demonstrated ability to work across teams and departments.
Willingness to travel as needed to support affiliate practices and monitor the success of marketing initiatives.
Strong understanding of multi-channel marketing, including digital, print, and in-person outreach.
Strategic and innovative thinking for developing and implementing marketing strategies
Skilled in managing multiple projects within budget and deadlines
Strong written and verbal communication skills
Ability to analyze data and make data-driven decisions

Preferred

ophthalmology preferred
Experience working within a Private Equity firm preferred

Benefits

Medical
Dental
Vision
401k w/ Match
HSA/FSA
Telemedicine
Generous PTO Package
Employee Discounts and Perks
Employee Assistance Program
Group Life/AD&D
Short Term Disability Insurance
Long Term Disability Insurance

EyeSouth Partners

With EyeSouth to manage the business side of the practice, our partner physicians are free to focus on providing first-class clinical care and service to their patients.Headquartered in Atlanta, Georgia, EyeSouth Partners is a premier network of integrated eye care practices located across the country. Our affiliated ophthalmology practices benefit from superior operational expertise, as well as investments in support staff, ongoing education, and state-of-the-art technology. To explore open corporate and affiliate level positions, visit our careers page: https://qrco.de/espcareers or the "Careers" tab of our LinkedIn page.

Founded in 2017

Atlanta, Georgia, USA

291 employees (8 in marketing)

www.eyesouthpartners.com