Responsibilities

• Build & Optimize Marketing Operations, Data & Measurement Infrastructure
• Own the day-to-day administration, configuration, optimization, and troubleshooting of our marketing automation infrastructure, including HubSpot and its integrations with Salesforce and other marketing technologies.
• Help identify gaps in our evolving MarTech stack and contribute to the evaluation and implementation of new technologies.
• Maintain high standards for Marketing data quality, including database health, segmentation, enrichment, deduplication, campaign data, consent and preference management, and data governance.
• Troubleshoot tracking and reporting issues and work cross-functionally to resolve underlying data or systems problems.
• Support bespoke reporting and analysis, including using tools such as Claude to answer business questions more efficiently.
• Own Lifecycle, Scoring & Lead Management
• Build, maintain, and optimize lifecycle stages, lead scoring models, routing, Sales handoffs, SLAs, recycling, and related processes.
• Partner closely with Revenue Operations to ensure Marketing and Sales systems and processes work together effectively.
• Ensure the infrastructure can evolve alongside changes in our go-to-market strategy.

Requirements

• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or a related discipline
• Experience in healthtech, or another complex B2B environment.
• Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
• Strong Salesforce acumen and an understanding of how Marketing and Sales systems, data, and processes connect.
• Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand-offs, and marketing data.
• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows, and automations that improve processes, support analysis and documentation, and solve business problems.
• Comfort with developer concepts (Git/GitHub, repositories, basic front-end or web-forms work) is strongly preferred — you'll be building and maintaining AI-native workflows alongside marketing execution.
• Strong systems thinking with the ability to translate business needs into scalable technical solutions.
• Strong project management and cross-functional communication skills
• A self-directed builder who is comfortable troubleshooting complex systems, working through ambiguity, and collaborating across Marketing, Sales and Revenue Operations.