Responsibilities

• Own the lead management process including scoring, MQL lifecycle and follow-up SLAs. Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion.
• Design & maintain audience segmentation frameworks to power campaigns. Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities.
• Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently. Partner with RevOps to keep performance visible and actionable.
• Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices.
• Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations.

Requirements

• At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environment
• Hands-on experience with marketing automation and CRM platforms, with a strong understanding of lead management, campaign operations, data quality, and reporting best practices. Experience with Pardot and Salesforce is strongly preferred.
• Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality.
• A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives.
• Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency and scale operational processes.
• Strong analytical, organizational, and communication skills, with the ability to collaborate effectively across Marketing, Sales, and Revenue Operations.
• A collaborative team player who takes ownership, follows through, and contributes positively to a fast-paced environment.

Preferred

Benefits

• In the U.S., Viz offers competitive benefits, including medical, dental, vision, 401(k), generous vacation, and additional benefits to full-time employees.
• Viz.ai is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis prohibited by federal, state, or local law.
• Employees in Israel are offered a comprehensive benefits package, including, among others: dental insurance, performance-based bonuses, a Cibus meal allowance, meals at the office, and more.
• If you’re applying for a position in San Francisco, please review the San Francisco Fair Chance Ordinance guidelines applicable in your area.