Marketing Operations Manager

San Francisco, CA (Hybrid)

$140K/yr – $210K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own the marketing operations stack end to end, driving campaigns, lifecycle automation, data governance, and AI-native tools to accelerate growth; collaborate with RevOps and GTM Analytics to ensure reliable lead flow and reporting.

  • Own the martech stack and data flows
  • Design and optimize lifecycle campaigns and automation
  • Ensure data quality and governance across systems

Job Description

Responsibilities

  • Administer our core martech stack—including our marketing automation platform ( Customer.io ) and its integration with Salesforce, Snowflake, and downstream systems —keeping tools tightly connected and data flowing reliably
  • Build, QA, and launch marketing campaigns and email programs in partnership with Growth Marketing, ensuring clean execution and measurable results
  • Design and maintain lifecycle, nurture, and automation flows that move leads through the funnel and support segmentation and personalization
  • Own data hygiene and governance across marketing systems—deduplication, normalization, enrichment, and the standards that keep our data trustworthy
  • Use AI-native dev tools (v0, Claude Code, Vercel) to build internal helpers, automate repetitive workflows, and prototype solutions to ops problems quickly
  • Partner with RevOps and GTM Analytics to ensure reliable lead flow and reporting, proactively flagging gaps, bottlenecks, or tech debt before they become problems

Requirements

  • 5+ years of Marketing Operations experience in SaaS or high-growth startups
  • A hands-on operator who not only administers the martech stack but actively improves and automates it
  • Deep familiarity with marketing automation platforms (e.g. Customer.io , Marketo) and CRM systems (e.g. Salesforce)
  • Comfortable working with integration and data-routing tools (e.g. Tray.io , RudderStack, Segment)
  • Hands-on experience with AI-native development tools like v0, Cursor, or similar—and genuinely excited to use them to move fast on early ideas (this is core to how this team works)
  • Comfortable reading and lightly editing code, and writing basic SQL to pull and validate data
  • Strong instincts for data quality and detail, with a bias toward fixing root causes over patching symptoms
  • Thrives in ambiguity and a fast-moving environment, and likes owning problems end to end

Preferred

  • Have hands-on experience with TypeScript, more advanced SQL, or data modeling for GTM systems
  • Have built or scaled systems in support of PLG motions or developer-focused products
  • Have built internal tools or ops automations that went beyond stitching existing platforms together
  • Have experience building on Vercel or similar modern web platforms

Benefits

  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
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Vercel

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Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, Nintendo, The Washington Post, and Zapier use Vercel to build dynamic user experiences on the web.

Founded in 2015
San Francisco, California, USA
821 employees (52 in marketing)
0% recommend to a friend

Salaries

Posted range

$140K/yr – $210K/yr

Taken straight from the job posting.

See all Vercel salaries

Funding

Total Funding
$863M
Last Raise
$300M
Series F, 6 months ago

Funding History

  • Sep 2025
    Series F • $300M
  • May 2024
    Series E • $250M
  • Nov 2021
    Series D • $150M

Traffic Signals

Monthly Visitors
12.3M
Traffic Source Mix
Search
24.4%
Direct
64.9%
Referral
10%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~822

Recent News

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Marketing Operations Manager

Vercel · San Francisco, CA · Hybrid