Responsibilities

• Administer and maintain the marketing tech stack day to day, spanning marketing automation (HubSpot), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and intent/ABM platforms, following established platform standards and escalating tool gaps or redundancies to marketing ops leadership
• Build and maintain automated nurture and email drip campaigns per established playbooks; monitor lead scoring and routing rules, troubleshoot flow issues, resolve sync errors, and ensure qualified prospects pass to sales cleanly
• Build and maintain real-time dashboards and reporting across campaigns, channels, and email performance, giving the team visibility into what's working
• Build, test, and deploy multi-touch automated campaigns in HubSpot across email, nurtures, webinars, events, and web, including landing pages, email sequences, form-fill actions, workflows, UTM tagging, and QA
• Build forms and manage list segmentation per established data capture standards and targeting criteria; flag opportunities to improve conversion or data quality to marketing ops leadership
• Support integrations across the marketing and revenue tech stack, and troubleshoot integration issues as they arise
• Maintain documentation for intake, prioritization, and QA of marketing requests
• Monitor and audit system, workflow, and integration health on a regular cadence, including legacy systems, and flag hygiene issues for cleanup
• Maintain data governance and database hygiene per established standards — field consistency, lifecycle stage accuracy, lead source rules, deduplication — and escalate policy-level issues to leadership
• Execute marketing compliance processes (GDPR/CCPA) established by legal/compliance leadership, including consent tracking, suppression list management, and send governance

Requirements

• B2B SaaS experience (required)
• 3-5 years hands-on in marketing operations as an administrator, ideally in a multi-product or fast-scaling organization
• Hands-on experience administering marketing automation (HubSpot strongly preferred, certifications a plus), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and exposure to an intent/ABM platform such as 6sense
• Experience supporting system integrations, migrations, or consolidations under senior guidance
• Experience building automated workflows, branching logic, and trigger-based communications within established frameworks
• Working knowledge of B2B SaaS funnel mechanics, including ABM structures and multi-channel inbound/outbound motions
• Comfortable building and maintaining marketing dashboards and reporting, and administering lead scoring and lifecycle stage models set by others
• Practical understanding of GDPR and marketing data privacy, including consent and suppression management
• Detail-oriented and process-driven, with the ability to manage multiple concurrent requests and keep documentation current
• Comfortable troubleshooting live systems under time pressure