Responsibilities

• Marketing Budget Management & Reporting
• Track monthly marketing budgets by channel, including planned and projected expenditures.
• Reconcile monthly marketing expenses against budgets and prepare accurate variance reports.
• Monitor marketing spend by practice location and channel for Business Intelligence (BI) reporting.
• Develop recurring reports measuring channel performance, campaign effectiveness, and return on investment.
• Marketing Systems & Analytics
• Ensure marketing tracking is properly configured and functioning across digital, phone, and offline marketing channels.
• Partner with internal teams and vendors to maintain accurate attribution, campaign tracking, and reporting.
• Support continuous improvements in marketing reporting, dashboards, and operational processes.
• Campaign Operations

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8–10 years of experience in marketing operations, marketing project management, marketing analytics, or a related role.
• Strong experience managing budgets, reporting, and marketing performance metrics.
• Experience supporting multi-location organizations or franchise environments preferred.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Exceptional attention to detail, proofreading, and quality assurance skills.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally with internal departments and external agency partners.

Preferred

• Experience with digital marketing, call tracking, and analytics tools.
• Familiarity with Google Business Profile management and local SEO best practices.
• Experience working with Business Intelligence (BI) reporting platforms.
• Knowledge of healthcare marketing, HIPAA considerations, or other regulated industries is a plus.

Benefits

• Competitive compensation and benefits.