Marketing Operations Manager - Production Print

Responsibilities

• Define overarching marketing operations strategies, SLA standards, and campaign execution frameworks that directly align with core business goals and revenue targets
• Serve as the primary strategic interface with centralized corporate MarTech and Demand Gen teams, ensuring infrastructure, technology platforms, and CRM implementations serve department strategy and production requirements
• Establish operational governance, standardized campaign workflows, and best practices to ensure seamless, scalable execution across all marketing programs
• Architect and oversee end-to-end lead management strategies, working with dedicated functional CRM/Demand Gen teams to guide demand generation campaigns, and sales handoff workflows
• Ensure all marketing campaigns are structured to drive quality lead generation, nurture prospects through the sales funnel, and deliver actionable pipeline growth to sales teams
• Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets
• Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables
• Coordinate multi-channel campaign assets, aligning digital marketing, paid media, print, and event communications into cohesive customer journeys
• Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach
• Oversee the end-to-end execution of complex, high-visibility marketing projects, ensuring deliverables are completed on schedule, within scope, and to brand standards

Requirements

• Experience: 7 plus years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs
• Experience in the production or industrial printing market is a strong plus
• People Leadership: Demonstrated success in leading, mentoring, and developing teams, with strong management capabilities in holding cross-functional partners accountable to execution timelines
• Marketing Operations & Process Strength: Deep expertise in establishing marketing operational frameworks, campaign workflows, project management methodologies, and lead management processes
• Lead Generation & Campaign Management: Strong background in managing multi-channel lead generation programs, campaign funnels, paid media schedules, and digital nurture strategies
• Strategic Interface & Alignment: Proven ability to act as a strategic liaison between business units and functional enterprise teams (such as corporate IT, MarTech, CRM, or Demand Generation) without requiring direct system engineering responsibilities
• Budget & Project Management: Exceptional organizational skills with demonstrated experience managing multi-faceted project roadmaps, vendor contracts, and complex marketing budgets
• Analytical Mindset: Strong capability to interpret campaign metrics, lead flow data, and performance analytics to guide decision-making and continuous process improvement
• Communication & Collaboration: Superior verbal, written, and cross-functional communication skills, with the ability to articulate complex operational strategies to executive stakeholders
• Education: Bachelor’s degree in Marketing, Business Administration, Operations Management, or a related field (or equivalent practical experience)

Preferred

• PMP or advanced degree is a plus