Responsibilities

• Own and manage the HubSpot instance: workflows, lead routing, scoring, custom properties, lists, and integrations.
• Build and implement lead scoring models and funnel stage definitions (MEL, MQL, SQL, EQL) across both PLG and SLG motions.
• Stand up executive-level reporting and dashboards in HubSpot, including pod-level and regional performance views.
• Implement and maintain attribution tracking: UTM-to-campaign-to-opportunity mapping and multi-touch attribution models.
• Execute contact database cleanup: deduplication, enrichment, validation, and ongoing data governance.
• Build and maintain SDR custom properties to support pipeline segmentation by product pod.
• Manage event lead intake processes end-to-end (capture, scrub, upload, enrich, route, activate).
• Create and maintain email and landing page templates in HubSpot.
• Document all processes: SOPs, intake forms, governance standards, and runbooks.
• Partner cross-functionally with Sales Ops, Demand Gen, and the data/enrichment team to ensure operational alignment.