Marketing Operations Manager

Responsibilities

• Configure, maintain, and optimize the CRM and marketing automation platform.
• Execute and monitor campaigns within the CRM, including outreach workflows and communications.
• Ensure all outreach activity is captured, tracked, and visible for reporting and accountability.
• Maintain standardized templates, workflows, and campaign structures to support repeatable execution.
• Train users on CRM usage, workflows, and campaign execution best practices.
• Develop and execute outreach campaigns aligned to Business Division priorities and targeting inputs.
• Create and maintain on-brand messaging, copy, and campaign materials.
• Ensure consistency in creative and messaging across Business Divisions and campaigns.
• Manage routine website content upkeep, including updates to service information, program positioning, campaign-related content, outcomes, and other public-facing materials.
• Monitor website content for outdated information, inconsistent messaging, and needed revisions to keep the site accurate and aligned with organizational priorities.

Requirements

• Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent experience.
• Three or more years of related experience in marketing operations, campaign execution, CRM administration, or a comparable role.
• Experience executing marketing campaigns, including content development and hands-on delivery.
• Experience working with a CRM or marketing automation platform (campaigns, workflows, reporting).
• Ability to create marketing content, including copy and campaign materials.
• Experience maintaining or updating website content as part of marketing, communications, or campaign execution responsibilities.
• Experience partnering with cross-functional teams, including technical or data-focused teams.
• Experience interpreting campaign performance and translating insights into action.
• Ability to manage multiple priorities across Business Divisions and stakeholders.

Preferred

• Experience with marketing automation platforms and workflow/process training.
• Experience working with or supporting nonprofits, ministries, or mission-driven organizations.
• Experience coordinating website content management or updates in connection with CRM systems, campaigns, or marketing automation tools.
• Experience working alongside data teams on segmentation, reporting, or analytics.
• Exposure to referral-based, relationship-driven business models.
• Graduate-level education (MBA or related field), or progress toward such a degree.