Responsibilities

• Design and personally implement our marketing and admissions infrastructure in GoHighLevel.
• Manage a small bench of remote contractors (editors, writers, designers, ad specialists).
• Own the system end to end — build it, automate it, document it, and manage the people who feed it.
• Lead-capture forms and landing pages, automated SMS/email nurture sequences, an AI texting agent, an application funnel with conditional logic.
• Patient acquisition system: separate funnel to bring in patients for our students to treat, an AI appointment-booking agent, automated follow-up sequences for no-shows.
• AI lead scoring & routing: a scoring system that tags and prioritizes leads by engagement, auto-routing hot leads to admissions team, cold leads into nurture.
• Automated communications: an AI chatbot / SMS responder handling FAQs 24/7, escalation triggers, post-enrollment review and testimonial automation.
• AI content & distribution engine: turn one source asset into many pieces (Reels, TikTok clips, LinkedIn/X posts, email, blog articles, ad concepts); content calendar, distribution, and performance tracking; library of AI prompts and workflows powering all of the above.
• Team & process: hire, manage, and QA a bench of Upwork / remote contractors; document clear SOPs for every system you build; light back-office and enrollment workflow automation, coordinated with admin team.

Requirements

• Deep, hands-on GoHighLevel experience — funnels, automations, pipelines, A2P/SMS
• A track record building marketing and sales automation that produced measurable results
• Fluency with AI tools (Claude, ChatGPT, custom GPTs) and automation platforms (Make, Zapier, Airtable)
• Experience building and running AI content / repurposing systems
• Experience managing remote contractors or a VA team
• The rare combination of strategy, hands-on build, and people management
• On-site in Jacksonville, FL; full-time; must be local and available to meet in person

Preferred

• Background in education, coaching, consulting, or healthcare marketing.
• High-ticket lead generation and funnel experience.
• Founder-led or personal-brand growth experience.
• Examples of turning one piece of content into dozens of assets across multiple channels.