Institute of Dental Implantology

Marketing Operations Manager

Jacksonville, FL (On-site)

$90K/yr – $110K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end GoHighLevel marketing and admissions engine, building, automating, and iterating funnels from lead capture to enrollment while leading a remote contractor bench and documenting scalable SOPs.

  • Growth Infrastructure: design funnels, automations, pipelines, and AI lead routing to convert inquiries into applicants.
  • Content & AI Operations: deploy AI content repurposing, distribution, and AI agents (chatbot, SMS) to sustain engagement and enrollments.
  • Team & Process: hire, QA, and manage contractors, and codify SOPs for scalable admissions workflows with admin alignment.

Job Description

Responsibilities

  • Design and personally implement our marketing and admissions infrastructure in GoHighLevel.
  • Manage a small bench of remote contractors (editors, writers, designers, ad specialists).
  • Own the system end to end — build it, automate it, document it, and manage the people who feed it.
  • Lead-capture forms and landing pages, automated SMS/email nurture sequences, an AI texting agent, an application funnel with conditional logic.
  • Patient acquisition system: separate funnel to bring in patients for our students to treat, an AI appointment-booking agent, automated follow-up sequences for no-shows.
  • AI lead scoring & routing: a scoring system that tags and prioritizes leads by engagement, auto-routing hot leads to admissions team, cold leads into nurture.
  • Automated communications: an AI chatbot / SMS responder handling FAQs 24/7, escalation triggers, post-enrollment review and testimonial automation.
  • AI content & distribution engine: turn one source asset into many pieces (Reels, TikTok clips, LinkedIn/X posts, email, blog articles, ad concepts); content calendar, distribution, and performance tracking; library of AI prompts and workflows powering all of the above.
  • Team & process: hire, manage, and QA a bench of Upwork / remote contractors; document clear SOPs for every system you build; light back-office and enrollment workflow automation, coordinated with admin team.

Requirements

  • Deep, hands-on GoHighLevel experience — funnels, automations, pipelines, A2P/SMS
  • A track record building marketing and sales automation that produced measurable results
  • Fluency with AI tools (Claude, ChatGPT, custom GPTs) and automation platforms (Make, Zapier, Airtable)
  • Experience building and running AI content / repurposing systems
  • Experience managing remote contractors or a VA team
  • The rare combination of strategy, hands-on build, and people management
  • On-site in Jacksonville, FL; full-time; must be local and available to meet in person

Preferred

  • Background in education, coaching, consulting, or healthcare marketing.
  • High-ticket lead generation and funnel experience.
  • Founder-led or personal-brand growth experience.
  • Examples of turning one piece of content into dozens of assets across multiple channels.