Responsibilities

• Own the marketing and admissions infrastructure end to end in GoHighLevel: design and implement systems, automate, document, and manage a team of remote contractors.
• Lead-capture forms and landing pages; automated SMS/email nurture sequences; AI texting agent; conditional logic application funnel.
• Develop patient acquisition funnel including AI appointment-booking agent and automated follow-ups for no-shows.
• AI lead scoring and routing: tagging by engagement; auto-routing to admissions or nurture paths.
• Automated communications: AI chatbot/SMS responder, escalation triggers, post-enrollment review and testimonial requests.
• AI content & distribution engine: convert assets into multiple formats (Reels, clips, posts, emails, blogs, ad concepts); manage content calendar and performance tracking; maintain library of AI prompts/workflows.
• Team & process: hire, manage, QA a bench of Upwork/remote contractors; document SOPs for every system; coordinate light back-office automation with admin team.

Requirements

• Deep, hands-on GoHighLevel experience — funnels, automations, pipelines, A2P/SMS (this is a must)
• Track record building marketing and sales automation that produced measurable results
• Fluency with AI tools (Claude, ChatGPT, custom GPTs) and automation platforms (Make, Zapier, Airtable)
• Experience building and running AI content / repurposing systems
• Experience managing remote contractors or a VA team
• The rare combination of strategy, hands-on build, and people management
• On-site in Jacksonville, FL. Must be local and available to meet and work in person.

Preferred

• Background in education, coaching, consulting, or healthcare marketing
• High-ticket lead generation and funnel experience
• Founder-led or personal-brand growth experience
• Examples of turning one piece of content into dozens of assets across multiple channels

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off