Marketing Operations Manager at First Coast Dental Group | Jacksonville, FL | $90K/yr – $110K/yr

Marketing Operations Manager

Jacksonville, FL (On-site)

$90K/yr – $110K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end admissions marketing: design and automate GoHighLevel funnels, nurture sequences, and AI-driven content distribution to drive patient enrollment, while leading a remote contractor team and codifying SOPs for scalable operations.

Build and optimize GoHighLevel funnels, auto-routing, and nurture paths for admissions and engagement.
Orchestrate AI-enabled content creation and distribution across formats, with a clean content calendar and prompts library.

Job Description

Responsibilities

Own the marketing and admissions infrastructure end to end in GoHighLevel: design and implement systems, automate, document, and manage a team of remote contractors.
Lead-capture forms and landing pages; automated SMS/email nurture sequences; AI texting agent; conditional logic application funnel.
Develop patient acquisition funnel including AI appointment-booking agent and automated follow-ups for no-shows.
AI lead scoring and routing: tagging by engagement; auto-routing to admissions or nurture paths.
Automated communications: AI chatbot/SMS responder, escalation triggers, post-enrollment review and testimonial requests.
AI content & distribution engine: convert assets into multiple formats (Reels, clips, posts, emails, blogs, ad concepts); manage content calendar and performance tracking; maintain library of AI prompts/workflows.
Team & process: hire, manage, QA a bench of Upwork/remote contractors; document SOPs for every system; coordinate light back-office automation with admin team.

Requirements

Deep, hands-on GoHighLevel experience — funnels, automations, pipelines, A2P/SMS (this is a must)
Track record building marketing and sales automation that produced measurable results
Fluency with AI tools (Claude, ChatGPT, custom GPTs) and automation platforms (Make, Zapier, Airtable)
Experience building and running AI content / repurposing systems
Experience managing remote contractors or a VA team
The rare combination of strategy, hands-on build, and people management
On-site in Jacksonville, FL. Must be local and available to meet and work in person.

Preferred

Background in education, coaching, consulting, or healthcare marketing
High-ticket lead generation and funnel experience
Founder-led or personal-brand growth experience
Examples of turning one piece of content into dozens of assets across multiple channels