Senior Marketing Process Consultant- Campaign Optimization and Operations
IBM
New York City, NY (Remote)
$151K/yr - $281K/yrIn-houseFull-timeSenior level8+ years exp.
7 hrs ago
Marketing Operations Manager, DTC
Austin, TX (Remote)
$75K/yr – $95K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-functional marketing operations and end-to-end campaign execution, coordinating Marketing, Product, Tech, and Customer Success to ship launches on time and optimize funnels from landing pages to checkout.
- Coordinate cross-functional projects and ensure tight timelines, backlogs, and QA to protect revenue outcomes
- Drive landing pages, offers, funnel updates, and lifecycle programs from concept to launch with a focus on CRO and AOV/LTV impact
- Collaborate with the CMO, creative leads, and copywriters to keep frontend work moving toward revenue goals
Job Description
Responsibilities
- Act as the central coordination point between Marketing, Product, Tech, and Customer Success
- Build, manage, and update project plans, timelines, and dependencies across all initiatives
- Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
- Identify bottlenecks early and drive resolution before they impact delivery
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
- Coordinate landing pages, offers, and funnel updates from concept to launch
- Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
- Remove blockers proactively to keep frontend campaigns on schedule
- Drive execution of email and SMS programs, lifecycle automations, and retention workflows
- Coordinate creative and copy production pipelines to enable consistent backend execution
Requirements
- Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
- 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
- Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
- Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
- Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
- Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
- Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments
- Experience with Klaviyo, Maropost, or equivalent backend platforms
Preferred
- Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
- Experience with subscription, free trial, or continuity business models
- Familiarity with UltraCart or similar SaaS commerce platforms
- Familiarity with email and SMS platforms such as Klaviyo or Maropost
- Experience in lean, fast-paced, or turnaround business environments
Benefits
- Remote position with flexible schedule and healthy work/life balance
- Medical, dental, and vision insurance
- 401K Retirement Plan
- Life and disability insurance
- Flexible PTO
- Discount on HBI products
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