Senior Marketing Process Consultant- Campaign Optimization and Operations
IBM
New York City, NY (Remote)
$151K/yr - $281K/yrIn-houseFull-timeSenior level8+ years exp.
9 hrs ago
Marketing Operations Manager, DTC
Austin, TX (Remote)
$75K/yr – $95K/yrSenior Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive end-to-end marketing operations and CRO testing delivery for a DTC brand, coordinating cross-functional teams to ship campaigns on time.
- Own end-to-end CRO and marketing campaigns from planning to launch.
- Must-have: 3–5 years in marketing operations or program management in DTC/eCommerce.
- Standout: Experience coordinating cross-functional teams and managing domain migrations or brand consolidation.
Job Description
Responsibilities
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
- Build and manage timelines, dependencies, and deliverables across Marketing, Creative, Tech, and Customer Success
- Remove blockers proactively and keep work moving against clear deliverables and revenue outcomes
- Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
- Ensure all tests are properly scoped, quality checked, and launched on time
- Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
- Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech
- Support HBI’s brand consolidation work — migrating legacy domains into our unified Living Well Nutraceuticals presence on UltraCart
- Ensure clean QA and go-live processes for new product initiatives and migrated assets
- Act as the central coordination point between Marketing, Product, Tech, and Customer Success
- Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
- Identify bottlenecks early and drive resolution before they impact delivery
- Campaigns, tests, and launches ship on time and on spec consistently
- The CRO testing backlog moves at a predictable cadence with clear outcomes tracked
- Brand consolidation and domain migration work stays coordinated across marketing, product, and tech touchpoints
- Cross-functional teams have clear timelines, owners, and accountability at every stage
- Processes exist and are followed, reducing reliance on heroics or last-minute scrambles
- Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
- 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
- Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
- Working knowledge of CRO principles — landing pages, offer structure, checkout flows, and how conversion connects to AOV and revenue
- Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
- Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
- Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments
- Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
- Experience with subscription, free trial, or continuity business models
- Familiarity with UltraCart or similar SaaS commerce platforms
- Familiarity with email and SMS platforms such as Klaviyo or Maropost
- Experience in lean, fast-paced, or turnaround business environments
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