Responsibilities

• Own marketing technology ecosystem, including core applications such as marketing automation, CRM, and DodgeIndustrial.com.
• Own platform strategy, system integrations, data governance, and ERP alignment.
• Manage vendor relationships and ensure data compliance across all platforms.
• Measured by platform adoption, utilization, and user satisfaction across marketing and sales users, and data integrity and compliance across marketing systems.
• Serve as the primary liaison between Marketing and Sales Operations, driving alignment on shared processes, definitions, and goals.
• Lead change management, user enablement, and continuous improvement initiatives, coordinating with Data & Analytics to support cross-functional decision-making.
• Measured by marketing-sourced lead volume, quality, and user satisfaction.
• Own paid media strategy and budget across digital channels and trade publications, driving performance through testing, segmentation, and data-driven optimization.
• Oversee SEO/AEO performance strategy and the tools, processes, and platform infrastructure that enable Product Marketing and Creative teams to execute marketing initiatives effectively.
• Measured by paid media budget efficiency and return on investment.